Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019803 | Clover | $117.46 | $2.82 | $114.64 | 2026-03-14 12:32:31 |
| TXN-01013916 | UberEats | $51.77 | $15.53 | $36.24 | 2026-03-14 12:26:21 |
| TXN-01018134 | Square | $56.54 | $1.64 | $54.90 | 2026-03-14 12:24:49 |
| TXN-01012188 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-14 12:24:04 |
| TXN-01011907 | DoorDash | $130.24 | $39.07 | $91.17 | 2026-03-14 12:23:25 |
| TXN-01012824 | UberEats | $152.12 | $45.64 | $106.48 | 2026-03-14 12:17:15 |
| TXN-01013615 | UberEats | $104.08 | $31.22 | $72.86 | 2026-03-14 12:10:12 |
| TXN-01016068 | Toast | $110.73 | $2.88 | $107.85 | 2026-03-14 12:09:54 |
| TXN-01012904 | UberEats | $109.14 | $32.74 | $76.40 | 2026-03-14 12:09:17 |
| TXN-01013819 | UberEats | $138.55 | $41.57 | $96.98 | 2026-03-14 12:09:10 |
| TXN-01017282 | Toast | $124.80 | $3.24 | $121.56 | 2026-03-14 12:08:49 |
| TXN-01014636 | UberEats | $44.82 | $13.45 | $31.37 | 2026-03-14 12:07:57 |
| TXN-01010437 | DoorDash | $43.97 | $13.19 | $30.78 | 2026-03-14 12:07:51 |
| TXN-01012881 | UberEats | $104.73 | $31.42 | $73.31 | 2026-03-14 12:06:11 |
| TXN-01018655 | Square | $69.29 | $2.01 | $67.28 | 2026-03-14 12:05:49 |
| TXN-01018287 | Square | $63.06 | $1.83 | $61.23 | 2026-03-14 12:05:35 |
| TXN-01012253 | DoorDash | $134.62 | $40.39 | $94.23 | 2026-03-14 12:04:14 |
| TXN-01017933 | Square | $55.07 | $1.60 | $53.47 | 2026-03-14 12:03:38 |
| TXN-01019730 | Clover | $143.57 | $3.45 | $140.12 | 2026-03-14 12:01:57 |
| TXN-01017372 | Toast | $82.52 | $2.15 | $80.37 | 2026-03-14 11:59:57 |
| TXN-01014596 | UberEats | $102.65 | $30.80 | $71.85 | 2026-03-14 11:58:58 |
| TXN-01018317 | Square | $110.71 | $3.21 | $107.50 | 2026-03-14 11:58:58 |
| TXN-01014641 | UberEats | $86.45 | $25.93 | $60.52 | 2026-03-14 11:58:15 |
| TXN-01012298 | DoorDash | $124.85 | $37.45 | $87.40 | 2026-03-14 11:55:57 |
| TXN-01011553 | DoorDash | $44.90 | $13.47 | $31.43 | 2026-03-14 11:51:26 |