Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019288 | Clover | $80.99 | $1.94 | $79.05 | 2026-03-09 10:57:22 |
| TXN-01020009 | Clover | $99.17 | $2.38 | $96.79 | 2026-03-09 10:25:45 |
| TXN-01019276 | Clover | $144.48 | $3.47 | $141.01 | 2026-03-09 10:23:19 |
| TXN-01019895 | Clover | $84.07 | $2.02 | $82.05 | 2026-03-09 10:07:05 |
| TXN-01019644 | Clover | $66.93 | $1.61 | $65.32 | 2026-03-09 08:46:06 |
| TXN-01019255 | Clover | $112.30 | $2.70 | $109.60 | 2026-03-09 08:08:33 |
| TXN-01019487 | Clover | $82.70 | $1.98 | $80.72 | 2026-03-08 20:59:27 |
| TXN-01019302 | Clover | $89.98 | $2.16 | $87.82 | 2026-03-08 20:51:12 |
| TXN-01019252 | Clover | $103.48 | $2.48 | $101.00 | 2026-03-08 20:26:53 |
| TXN-01019262 | Clover | $39.09 | $0.94 | $38.15 | 2026-03-08 20:21:27 |
| TXN-01019909 | Clover | $131.92 | $3.17 | $128.75 | 2026-03-08 20:12:04 |
| TXN-01019890 | Clover | $74.89 | $1.80 | $73.09 | 2026-03-08 19:56:37 |
| TXN-01019635 | Clover | $55.89 | $1.34 | $54.55 | 2026-03-08 19:50:06 |
| TXN-01019611 | Clover | $115.45 | $2.77 | $112.68 | 2026-03-08 19:37:35 |
| TXN-01019381 | Clover | $57.35 | $1.38 | $55.97 | 2026-03-08 18:56:52 |
| TXN-01019377 | Clover | $124.72 | $2.99 | $121.73 | 2026-03-08 18:41:22 |
| TXN-01019367 | Clover | $89.36 | $2.14 | $87.22 | 2026-03-08 18:39:31 |
| TXN-01019631 | Clover | $98.28 | $2.36 | $95.92 | 2026-03-08 17:59:19 |
| TXN-01019986 | Clover | $57.04 | $1.37 | $55.67 | 2026-03-08 17:13:29 |
| TXN-01019971 | Clover | $136.91 | $3.29 | $133.62 | 2026-03-08 16:13:44 |
| TXN-01019893 | Clover | $96.10 | $2.31 | $93.79 | 2026-03-08 16:11:46 |
| TXN-01019780 | Clover | $140.67 | $3.38 | $137.29 | 2026-03-08 16:00:46 |
| TXN-01019682 | Clover | $53.07 | $1.27 | $51.80 | 2026-03-08 15:40:24 |
| TXN-01019753 | Clover | $121.80 | $2.92 | $118.88 | 2026-03-08 15:26:57 |
| TXN-01019946 | Clover | $130.71 | $3.14 | $127.57 | 2026-03-08 13:25:31 |