Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017200 | Toast | $124.96 | $3.25 | $121.71 | 2026-03-24 19:44:05 |
| TXN-01017258 | Toast | $126.51 | $3.29 | $123.22 | 2026-03-24 19:34:19 |
| TXN-01017526 | Toast | $142.92 | $3.72 | $139.20 | 2026-03-24 19:29:12 |
| TXN-01016913 | Toast | $64.91 | $1.69 | $63.22 | 2026-03-24 19:27:14 |
| TXN-01016687 | Toast | $80.03 | $2.08 | $77.95 | 2026-03-24 19:24:19 |
| TXN-01016786 | Toast | $39.80 | $1.03 | $38.77 | 2026-03-24 19:23:43 |
| TXN-01016190 | Toast | $53.32 | $1.39 | $51.93 | 2026-03-24 19:08:43 |
| TXN-01016020 | Toast | $112.23 | $2.92 | $109.31 | 2026-03-24 19:01:02 |
| TXN-01017503 | Toast | $58.15 | $1.51 | $56.64 | 2026-03-24 18:57:46 |
| TXN-01016847 | Toast | $134.58 | $3.50 | $131.08 | 2026-03-24 18:56:49 |
| TXN-01016219 | Toast | $57.88 | $1.50 | $56.38 | 2026-03-24 18:56:43 |
| TXN-01017523 | Toast | $81.27 | $2.11 | $79.16 | 2026-03-24 18:54:25 |
| TXN-01017184 | Toast | $126.12 | $3.28 | $122.84 | 2026-03-24 18:46:57 |
| TXN-01017201 | Toast | $116.20 | $3.02 | $113.18 | 2026-03-24 18:45:47 |
| TXN-01017262 | Toast | $98.15 | $2.55 | $95.60 | 2026-03-24 18:38:14 |
| TXN-01016217 | Toast | $69.50 | $1.81 | $67.69 | 2026-03-24 18:28:59 |
| TXN-01016794 | Toast | $131.86 | $3.43 | $128.43 | 2026-03-24 18:27:52 |
| TXN-01016892 | Toast | $136.02 | $3.54 | $132.48 | 2026-03-24 18:23:35 |
| TXN-01016773 | Toast | $80.84 | $2.10 | $78.74 | 2026-03-24 18:21:46 |
| TXN-01016294 | Toast | $87.12 | $2.27 | $84.85 | 2026-03-24 18:17:17 |
| TXN-01016452 | Toast | $82.57 | $2.15 | $80.42 | 2026-03-24 18:06:17 |
| TXN-01016848 | Toast | $49.91 | $1.30 | $48.61 | 2026-03-24 18:04:36 |
| TXN-01016548 | Toast | $58.60 | $1.52 | $57.08 | 2026-03-24 18:03:50 |
| TXN-01016804 | Toast | $121.70 | $3.16 | $118.54 | 2026-03-24 18:00:58 |
| TXN-01016891 | Toast | $96.47 | $2.51 | $93.96 | 2026-03-24 17:51:21 |