Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015522 | GrubHub | $98.38 | $29.51 | $68.87 | 2026-03-14 11:50:33 |
| TXN-01016092 | Toast | $135.32 | $3.52 | $131.80 | 2026-03-14 11:49:09 |
| TXN-01017243 | Toast | $85.43 | $2.22 | $83.21 | 2026-03-14 11:46:24 |
| TXN-01012150 | DoorDash | $89.13 | $26.74 | $62.39 | 2026-03-14 11:45:13 |
| TXN-01012730 | UberEats | $155.00 | $46.50 | $108.50 | 2026-03-14 11:44:17 |
| TXN-01011901 | DoorDash | $138.84 | $41.65 | $97.19 | 2026-03-14 11:44:03 |
| TXN-01010054 | DoorDash | $87.81 | $26.34 | $61.47 | 2026-03-14 11:42:58 |
| TXN-01013939 | UberEats | $113.92 | $34.18 | $79.74 | 2026-03-14 11:42:45 |
| TXN-01013481 | UberEats | $75.36 | $22.61 | $52.75 | 2026-03-14 11:40:45 |
| TXN-01012635 | UberEats | $57.12 | $17.14 | $39.98 | 2026-03-14 11:39:27 |
| TXN-01018482 | Square | $110.41 | $3.20 | $107.21 | 2026-03-14 11:37:16 |
| TXN-01009721 | DoorDash | $75.69 | $22.71 | $52.98 | 2026-03-14 11:33:20 |
| TXN-01011737 | DoorDash | $113.49 | $34.05 | $79.44 | 2026-03-14 11:33:15 |
| TXN-01019589 | Clover | $120.24 | $2.89 | $117.35 | 2026-03-14 11:30:19 |
| TXN-01017829 | Square | $100.72 | $2.92 | $97.80 | 2026-03-14 11:28:38 |
| TXN-01010677 | DoorDash | $118.81 | $35.64 | $83.17 | 2026-03-14 11:27:55 |
| TXN-01014371 | UberEats | $140.73 | $42.22 | $98.51 | 2026-03-14 11:27:06 |
| TXN-01015158 | GrubHub | $138.23 | $41.47 | $96.76 | 2026-03-14 11:25:54 |
| TXN-01011610 | DoorDash | $128.39 | $38.52 | $89.87 | 2026-03-14 11:22:59 |
| TXN-01013570 | UberEats | $69.69 | $20.91 | $48.78 | 2026-03-14 11:22:58 |
| TXN-01011048 | DoorDash | $132.05 | $39.62 | $92.43 | 2026-03-14 11:21:28 |
| TXN-01015192 | GrubHub | $151.01 | $45.30 | $105.71 | 2026-03-14 11:20:08 |
| TXN-01013355 | UberEats | $89.26 | $26.78 | $62.48 | 2026-03-14 11:19:01 |
| TXN-01017055 | Toast | $44.25 | $1.15 | $43.10 | 2026-03-14 11:15:52 |
| TXN-01013064 | UberEats | $63.64 | $19.09 | $44.55 | 2026-03-14 11:15:19 |