Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013971 | UberEats | $136.98 | $41.09 | $95.89 | 2026-03-14 11:14:34 |
| TXN-01015749 | GrubHub | $148.77 | $44.63 | $104.14 | 2026-03-14 11:11:17 |
| TXN-01011939 | DoorDash | $59.11 | $17.73 | $41.38 | 2026-03-14 11:11:02 |
| TXN-01017737 | Square | $84.51 | $2.45 | $82.06 | 2026-03-14 11:04:49 |
| TXN-01016117 | Toast | $120.08 | $3.12 | $116.96 | 2026-03-14 11:02:42 |
| TXN-01015476 | GrubHub | $140.87 | $42.26 | $98.61 | 2026-03-14 10:37:57 |
| TXN-01015730 | GrubHub | $132.66 | $39.80 | $92.86 | 2026-03-14 10:35:44 |
| TXN-01017428 | Toast | $92.62 | $2.41 | $90.21 | 2026-03-14 10:28:18 |
| TXN-01010443 | DoorDash | $123.21 | $36.96 | $86.25 | 2026-03-14 10:24:47 |
| TXN-01010390 | DoorDash | $144.83 | $43.45 | $101.38 | 2026-03-14 10:22:17 |
| TXN-01013273 | UberEats | $127.40 | $38.22 | $89.18 | 2026-03-14 10:19:52 |
| TXN-01016056 | Toast | $43.05 | $1.12 | $41.93 | 2026-03-14 10:19:04 |
| TXN-01015507 | GrubHub | $133.49 | $40.05 | $93.44 | 2026-03-14 10:13:39 |
| TXN-01009811 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-14 10:12:15 |
| TXN-01010534 | DoorDash | $101.87 | $30.56 | $71.31 | 2026-03-14 10:07:09 |
| TXN-01013191 | UberEats | $153.49 | $46.05 | $107.44 | 2026-03-14 10:05:54 |
| TXN-01011168 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-14 10:04:47 |
| TXN-01010887 | DoorDash | $140.67 | $42.20 | $98.47 | 2026-03-14 09:59:09 |
| TXN-01011688 | DoorDash | $157.90 | $47.37 | $110.53 | 2026-03-14 09:53:51 |
| TXN-01014639 | UberEats | $115.15 | $34.55 | $80.60 | 2026-03-14 09:53:14 |
| TXN-01016149 | Toast | $89.28 | $2.32 | $86.96 | 2026-03-14 09:47:38 |
| TXN-01011259 | DoorDash | $88.59 | $26.58 | $62.01 | 2026-03-14 09:43:13 |
| TXN-01017835 | Square | $119.23 | $3.46 | $115.77 | 2026-03-14 09:36:44 |
| TXN-01014143 | UberEats | $115.32 | $34.60 | $80.72 | 2026-03-14 09:33:34 |
| TXN-01017874 | Square | $115.70 | $3.36 | $112.34 | 2026-03-14 09:32:54 |