Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012684 | UberEats | $77.81 | $23.34 | $54.47 | 2026-03-14 09:27:50 |
| TXN-01014254 | UberEats | $109.12 | $32.74 | $76.38 | 2026-03-14 09:10:31 |
| TXN-01015408 | GrubHub | $114.72 | $34.42 | $80.30 | 2026-03-14 09:09:09 |
| TXN-01015949 | Toast | $128.90 | $3.35 | $125.55 | 2026-03-14 09:06:18 |
| TXN-01016782 | Toast | $51.77 | $1.35 | $50.42 | 2026-03-14 09:01:47 |
| TXN-01013706 | UberEats | $59.60 | $17.88 | $41.72 | 2026-03-14 08:53:41 |
| TXN-01019296 | Clover | $75.47 | $1.81 | $73.66 | 2026-03-14 08:45:59 |
| TXN-01019962 | Clover | $96.62 | $2.32 | $94.30 | 2026-03-14 08:44:12 |
| TXN-01010037 | DoorDash | $116.85 | $35.05 | $81.80 | 2026-03-14 08:36:39 |
| TXN-01016610 | Toast | $87.02 | $2.26 | $84.76 | 2026-03-14 08:35:27 |
| TXN-01018976 | Square | $92.68 | $2.69 | $89.99 | 2026-03-14 08:30:04 |
| TXN-01011993 | DoorDash | $124.54 | $37.36 | $87.18 | 2026-03-14 08:30:00 |
| TXN-01013156 | UberEats | $150.67 | $45.20 | $105.47 | 2026-03-14 08:29:41 |
| TXN-01012035 | DoorDash | $109.53 | $32.86 | $76.67 | 2026-03-14 08:26:18 |
| TXN-01009738 | DoorDash | $124.73 | $37.42 | $87.31 | 2026-03-14 08:06:32 |
| TXN-01011654 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-03-14 08:00:04 |
| TXN-01014138 | UberEats | $51.42 | $15.43 | $35.99 | 2026-03-14 07:21:32 |
| TXN-01018383 | Square | $91.78 | $2.66 | $89.12 | 2026-03-13 23:50:08 |
| TXN-01018115 | Square | $44.33 | $1.29 | $43.04 | 2026-03-13 23:47:27 |
| TXN-01010083 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-13 23:42:51 |
| TXN-01012917 | UberEats | $115.90 | $34.77 | $81.13 | 2026-03-13 23:28:24 |
| TXN-01012916 | UberEats | $98.21 | $29.46 | $68.75 | 2026-03-13 23:18:41 |
| TXN-01013770 | UberEats | $107.94 | $32.38 | $75.56 | 2026-03-13 23:10:06 |
| TXN-01017558 | Toast | $61.03 | $1.59 | $59.44 | 2026-03-13 22:58:07 |
| TXN-01010376 | DoorDash | $146.16 | $43.85 | $102.31 | 2026-03-13 22:53:46 |