Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017324 | Toast | $134.31 | $3.49 | $130.82 | 2026-03-13 22:47:43 |
| TXN-01013696 | UberEats | $65.00 | $19.50 | $45.50 | 2026-03-13 22:29:36 |
| TXN-01011162 | DoorDash | $114.26 | $34.28 | $79.98 | 2026-03-13 22:26:56 |
| TXN-01010256 | DoorDash | $113.25 | $33.98 | $79.27 | 2026-03-13 21:57:46 |
| TXN-01014090 | UberEats | $127.63 | $38.29 | $89.34 | 2026-03-13 21:54:51 |
| TXN-01009526 | DoorDash | $52.51 | $15.75 | $36.76 | 2026-03-13 21:52:47 |
| TXN-01014058 | UberEats | $115.05 | $34.52 | $80.53 | 2026-03-13 21:47:17 |
| TXN-01013045 | UberEats | $47.36 | $14.21 | $33.15 | 2026-03-13 21:45:38 |
| TXN-01015950 | Toast | $46.43 | $1.21 | $45.22 | 2026-03-13 21:28:22 |
| TXN-01012051 | DoorDash | $144.82 | $43.45 | $101.37 | 2026-03-13 21:22:13 |
| TXN-01013913 | UberEats | $128.28 | $38.48 | $89.80 | 2026-03-13 21:21:43 |
| TXN-01011133 | DoorDash | $150.31 | $45.09 | $105.22 | 2026-03-13 21:14:00 |
| TXN-01016108 | Toast | $133.23 | $3.46 | $129.77 | 2026-03-13 21:09:44 |
| TXN-01015106 | GrubHub | $110.69 | $33.21 | $77.48 | 2026-03-13 21:04:47 |
| TXN-01012695 | UberEats | $65.51 | $19.65 | $45.86 | 2026-03-13 21:04:33 |
| TXN-01019625 | Clover | $144.78 | $3.47 | $141.31 | 2026-03-13 20:59:37 |
| TXN-01019905 | Clover | $70.06 | $1.68 | $68.38 | 2026-03-13 20:59:28 |
| TXN-01009469 | DoorDash | $146.00 | $43.80 | $102.20 | 2026-03-13 20:57:15 |
| TXN-01009828 | DoorDash | $135.23 | $40.57 | $94.66 | 2026-03-13 20:57:00 |
| TXN-01016194 | Toast | $138.06 | $3.59 | $134.47 | 2026-03-13 20:55:59 |
| TXN-01017399 | Toast | $130.57 | $3.39 | $127.18 | 2026-03-13 20:52:33 |
| TXN-01013272 | UberEats | $126.66 | $38.00 | $88.66 | 2026-03-13 20:51:31 |
| TXN-01013089 | UberEats | $66.59 | $19.98 | $46.61 | 2026-03-13 20:51:28 |
| TXN-01014204 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-13 20:48:34 |
| TXN-01017504 | Toast | $45.81 | $1.19 | $44.62 | 2026-03-13 20:47:37 |