Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011561 | DoorDash | $52.53 | $15.76 | $36.77 | 2026-03-13 20:39:15 |
| TXN-01016467 | Toast | $75.65 | $1.97 | $73.68 | 2026-03-13 20:37:50 |
| TXN-01010565 | DoorDash | $70.12 | $21.04 | $49.08 | 2026-03-13 20:35:30 |
| TXN-01014710 | GrubHub | $136.06 | $40.82 | $95.24 | 2026-03-13 20:32:16 |
| TXN-01012047 | DoorDash | $125.84 | $37.75 | $88.09 | 2026-03-13 20:30:54 |
| TXN-01009742 | DoorDash | $71.76 | $21.53 | $50.23 | 2026-03-13 20:30:07 |
| TXN-01015081 | GrubHub | $107.27 | $32.18 | $75.09 | 2026-03-13 20:19:41 |
| TXN-01015124 | GrubHub | $125.22 | $37.57 | $87.65 | 2026-03-13 20:15:19 |
| TXN-01011242 | DoorDash | $112.70 | $33.81 | $78.89 | 2026-03-13 20:13:45 |
| TXN-01016456 | Toast | $107.76 | $2.80 | $104.96 | 2026-03-13 20:12:13 |
| TXN-01011140 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-13 20:11:18 |
| TXN-01017004 | Toast | $67.18 | $1.75 | $65.43 | 2026-03-13 20:03:46 |
| TXN-01016944 | Toast | $82.55 | $2.15 | $80.40 | 2026-03-13 20:02:03 |
| TXN-01018888 | Square | $40.38 | $1.17 | $39.21 | 2026-03-13 20:01:14 |
| TXN-01013290 | UberEats | $102.46 | $30.74 | $71.72 | 2026-03-13 19:59:54 |
| TXN-01009529 | DoorDash | $81.29 | $24.39 | $56.90 | 2026-03-13 19:54:30 |
| TXN-01015673 | GrubHub | $77.82 | $23.35 | $54.47 | 2026-03-13 19:50:07 |
| TXN-01009458 | DoorDash | $126.91 | $38.07 | $88.84 | 2026-03-13 19:49:19 |
| TXN-01015282 | GrubHub | $144.20 | $43.26 | $100.94 | 2026-03-13 19:47:20 |
| TXN-01017619 | Toast | $80.19 | $2.08 | $78.11 | 2026-03-13 19:45:57 |
| TXN-01011799 | DoorDash | $115.46 | $34.64 | $80.82 | 2026-03-13 19:44:38 |
| TXN-01017390 | Toast | $108.47 | $2.82 | $105.65 | 2026-03-13 19:43:36 |
| TXN-01019259 | Clover | $107.01 | $2.57 | $104.44 | 2026-03-13 19:43:32 |
| TXN-01019523 | Clover | $125.40 | $3.01 | $122.39 | 2026-03-13 19:38:31 |
| TXN-01010888 | DoorDash | $121.79 | $36.54 | $85.25 | 2026-03-13 19:38:03 |