Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019389 | Clover | $100.73 | $2.42 | $98.31 | 2026-03-13 19:36:06 |
| TXN-01011840 | DoorDash | $99.82 | $29.95 | $69.87 | 2026-03-13 19:34:30 |
| TXN-01010456 | DoorDash | $61.08 | $18.32 | $42.76 | 2026-03-13 19:33:50 |
| TXN-01009450 | DoorDash | $68.22 | $20.47 | $47.75 | 2026-03-13 19:33:35 |
| TXN-01018124 | Square | $108.71 | $3.15 | $105.56 | 2026-03-13 19:32:46 |
| TXN-01017139 | Toast | $132.84 | $3.45 | $129.39 | 2026-03-13 19:32:10 |
| TXN-01018844 | Square | $142.38 | $4.13 | $138.25 | 2026-03-13 19:30:43 |
| TXN-01018524 | Square | $139.70 | $4.05 | $135.65 | 2026-03-13 19:29:32 |
| TXN-01009963 | DoorDash | $151.73 | $45.52 | $106.21 | 2026-03-13 19:28:02 |
| TXN-01011341 | DoorDash | $153.94 | $46.18 | $107.76 | 2026-03-13 19:27:41 |
| TXN-01010720 | DoorDash | $78.40 | $23.52 | $54.88 | 2026-03-13 19:27:36 |
| TXN-01010747 | DoorDash | $52.88 | $15.86 | $37.02 | 2026-03-13 19:27:28 |
| TXN-01010442 | DoorDash | $62.97 | $18.89 | $44.08 | 2026-03-13 19:24:03 |
| TXN-01012318 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-03-13 19:22:27 |
| TXN-01012559 | UberEats | $107.00 | $32.10 | $74.90 | 2026-03-13 19:18:53 |
| TXN-01013364 | UberEats | $124.76 | $37.43 | $87.33 | 2026-03-13 19:17:41 |
| TXN-01016643 | Toast | $135.29 | $3.52 | $131.77 | 2026-03-13 19:15:09 |
| TXN-01010453 | DoorDash | $117.54 | $35.26 | $82.28 | 2026-03-13 19:14:23 |
| TXN-01013648 | UberEats | $107.43 | $32.23 | $75.20 | 2026-03-13 19:12:29 |
| TXN-01019360 | Clover | $107.37 | $2.58 | $104.79 | 2026-03-13 19:10:38 |
| TXN-01011189 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-13 19:09:43 |
| TXN-01009443 | DoorDash | $96.27 | $28.88 | $67.39 | 2026-03-13 19:09:30 |
| TXN-01018403 | Square | $87.77 | $2.55 | $85.22 | 2026-03-13 19:08:19 |
| TXN-01010321 | DoorDash | $101.12 | $30.34 | $70.78 | 2026-03-13 19:06:19 |
| TXN-01012227 | DoorDash | $144.78 | $43.43 | $101.35 | 2026-03-13 19:03:09 |