Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015891 | Toast | $41.77 | $1.09 | $40.68 | 2026-03-13 19:02:10 |
| TXN-01009546 | DoorDash | $60.37 | $18.11 | $42.26 | 2026-03-13 18:57:22 |
| TXN-01014465 | UberEats | $89.17 | $26.75 | $62.42 | 2026-03-13 18:56:45 |
| TXN-01012021 | DoorDash | $158.50 | $47.55 | $110.95 | 2026-03-13 18:49:25 |
| TXN-01018682 | Square | $91.68 | $2.66 | $89.02 | 2026-03-13 18:49:21 |
| TXN-01016576 | Toast | $131.95 | $3.43 | $128.52 | 2026-03-13 18:48:51 |
| TXN-01011082 | DoorDash | $145.81 | $43.74 | $102.07 | 2026-03-13 18:48:50 |
| TXN-01012406 | UberEats | $87.74 | $26.32 | $61.42 | 2026-03-13 18:45:25 |
| TXN-01018863 | Square | $46.17 | $1.34 | $44.83 | 2026-03-13 18:40:22 |
| TXN-01018719 | Square | $88.72 | $2.57 | $86.15 | 2026-03-13 18:39:20 |
| TXN-01013258 | UberEats | $122.41 | $36.72 | $85.69 | 2026-03-13 18:37:30 |
| TXN-01018353 | Square | $41.24 | $1.20 | $40.04 | 2026-03-13 18:36:44 |
| TXN-01016574 | Toast | $114.19 | $2.97 | $111.22 | 2026-03-13 18:36:23 |
| TXN-01013011 | UberEats | $127.64 | $38.29 | $89.35 | 2026-03-13 18:35:53 |
| TXN-01015993 | Toast | $116.33 | $3.02 | $113.31 | 2026-03-13 18:35:12 |
| TXN-01010120 | DoorDash | $64.94 | $19.48 | $45.46 | 2026-03-13 18:30:54 |
| TXN-01013132 | UberEats | $82.01 | $24.60 | $57.41 | 2026-03-13 18:30:13 |
| TXN-01018256 | Square | $78.27 | $2.27 | $76.00 | 2026-03-13 18:28:15 |
| TXN-01017375 | Toast | $61.49 | $1.60 | $59.89 | 2026-03-13 18:24:16 |
| TXN-01011802 | DoorDash | $79.18 | $23.75 | $55.43 | 2026-03-13 18:24:12 |
| TXN-01009379 | DoorDash | $131.03 | $39.31 | $91.72 | 2026-03-13 18:24:10 |
| TXN-01019237 | Clover | $132.69 | $3.18 | $129.51 | 2026-03-13 18:22:52 |
| TXN-01017884 | Square | $40.30 | $1.17 | $39.13 | 2026-03-13 18:22:13 |
| TXN-01013104 | UberEats | $136.47 | $40.94 | $95.53 | 2026-03-13 18:21:52 |
| TXN-01009642 | DoorDash | $132.52 | $39.76 | $92.76 | 2026-03-13 18:19:55 |