Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009728 | DoorDash | $110.61 | $33.18 | $77.43 | 2026-03-13 18:18:04 |
| TXN-01010721 | DoorDash | $143.34 | $43.00 | $100.34 | 2026-03-13 18:17:39 |
| TXN-01014044 | UberEats | $147.60 | $44.28 | $103.32 | 2026-03-13 18:17:31 |
| TXN-01009789 | DoorDash | $114.42 | $34.33 | $80.09 | 2026-03-13 18:17:05 |
| TXN-01016918 | Toast | $137.10 | $3.56 | $133.54 | 2026-03-13 18:15:31 |
| TXN-01013476 | UberEats | $65.87 | $19.76 | $46.11 | 2026-03-13 18:14:49 |
| TXN-01011374 | DoorDash | $91.05 | $27.31 | $63.74 | 2026-03-13 18:13:10 |
| TXN-01011415 | DoorDash | $73.24 | $21.97 | $51.27 | 2026-03-13 18:12:35 |
| TXN-01016599 | Toast | $58.16 | $1.51 | $56.65 | 2026-03-13 18:12:27 |
| TXN-01019691 | Clover | $93.88 | $2.25 | $91.63 | 2026-03-13 18:11:33 |
| TXN-01010649 | DoorDash | $133.66 | $40.10 | $93.56 | 2026-03-13 18:07:37 |
| TXN-01010469 | DoorDash | $51.42 | $15.43 | $35.99 | 2026-03-13 18:07:10 |
| TXN-01019936 | Clover | $122.23 | $2.93 | $119.30 | 2026-03-13 18:07:09 |
| TXN-01011269 | DoorDash | $119.99 | $36.00 | $83.99 | 2026-03-13 18:04:14 |
| TXN-01012151 | DoorDash | $119.42 | $35.83 | $83.59 | 2026-03-13 18:01:00 |
| TXN-01017183 | Toast | $127.96 | $3.33 | $124.63 | 2026-03-13 17:58:09 |
| TXN-01017051 | Toast | $74.08 | $1.93 | $72.15 | 2026-03-13 17:54:54 |
| TXN-01017129 | Toast | $41.48 | $1.08 | $40.40 | 2026-03-13 17:53:59 |
| TXN-01011436 | DoorDash | $48.65 | $14.59 | $34.06 | 2026-03-13 17:52:32 |
| TXN-01014141 | UberEats | $133.53 | $40.06 | $93.47 | 2026-03-13 17:52:22 |
| TXN-01011418 | DoorDash | $146.54 | $43.96 | $102.58 | 2026-03-13 17:51:44 |
| TXN-01015684 | GrubHub | $129.70 | $38.91 | $90.79 | 2026-03-13 17:44:16 |
| TXN-01019977 | Clover | $64.73 | $1.55 | $63.18 | 2026-03-13 17:43:52 |
| TXN-01016976 | Toast | $87.20 | $2.27 | $84.93 | 2026-03-13 17:43:12 |
| TXN-01018343 | Square | $122.89 | $3.56 | $119.33 | 2026-03-13 17:42:35 |