Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019342 | Clover | $114.46 | $2.75 | $111.71 | 2026-03-13 17:41:23 |
| TXN-01015489 | GrubHub | $126.31 | $37.89 | $88.42 | 2026-03-13 17:41:05 |
| TXN-01011740 | DoorDash | $92.41 | $27.72 | $64.69 | 2026-03-13 17:37:02 |
| TXN-01016983 | Toast | $83.82 | $2.18 | $81.64 | 2026-03-13 17:32:15 |
| TXN-01019008 | Square | $48.15 | $1.40 | $46.75 | 2026-03-13 17:23:22 |
| TXN-01009987 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-03-13 17:23:02 |
| TXN-01011739 | DoorDash | $153.69 | $46.11 | $107.58 | 2026-03-13 17:21:06 |
| TXN-01016924 | Toast | $97.24 | $2.53 | $94.71 | 2026-03-13 17:14:39 |
| TXN-01018595 | Square | $108.45 | $3.15 | $105.30 | 2026-03-13 17:12:27 |
| TXN-01011373 | DoorDash | $97.18 | $29.15 | $68.03 | 2026-03-13 17:11:47 |
| TXN-01019242 | Clover | $118.83 | $2.85 | $115.98 | 2026-03-13 17:08:13 |
| TXN-01020023 | Clover | $125.42 | $3.01 | $122.41 | 2026-03-13 17:07:38 |
| TXN-01012619 | UberEats | $107.92 | $32.38 | $75.54 | 2026-03-13 17:04:39 |
| TXN-01012674 | UberEats | $141.65 | $42.49 | $99.16 | 2026-03-13 17:03:45 |
| TXN-01017263 | Toast | $48.79 | $1.27 | $47.52 | 2026-03-13 17:00:19 |
| TXN-01011334 | DoorDash | $65.29 | $19.59 | $45.70 | 2026-03-13 16:58:36 |
| TXN-01013054 | UberEats | $117.30 | $35.19 | $82.11 | 2026-03-13 16:54:29 |
| TXN-01009809 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-03-13 16:50:41 |
| TXN-01014457 | UberEats | $107.27 | $32.18 | $75.09 | 2026-03-13 16:43:36 |
| TXN-01019858 | Clover | $64.40 | $1.55 | $62.85 | 2026-03-13 16:37:32 |
| TXN-01016755 | Toast | $78.65 | $2.04 | $76.61 | 2026-03-13 16:28:49 |
| TXN-01014482 | UberEats | $124.38 | $37.31 | $87.07 | 2026-03-13 16:24:45 |
| TXN-01012137 | DoorDash | $130.05 | $39.02 | $91.03 | 2026-03-13 16:19:54 |
| TXN-01014507 | UberEats | $146.45 | $43.93 | $102.52 | 2026-03-13 16:18:19 |
| TXN-01018679 | Square | $140.84 | $4.08 | $136.76 | 2026-03-13 16:18:00 |