Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015196 | GrubHub | $79.92 | $23.98 | $55.94 | 2026-03-14 15:45:21 |
| TXN-01014885 | GrubHub | $84.84 | $25.45 | $59.39 | 2026-03-14 15:06:17 |
| TXN-01015070 | GrubHub | $89.20 | $26.76 | $62.44 | 2026-03-14 14:33:00 |
| TXN-01014977 | GrubHub | $71.48 | $21.44 | $50.04 | 2026-03-14 14:26:36 |
| TXN-01015536 | GrubHub | $59.63 | $17.89 | $41.74 | 2026-03-14 13:55:14 |
| TXN-01015076 | GrubHub | $130.46 | $39.14 | $91.32 | 2026-03-14 13:45:35 |
| TXN-01015745 | GrubHub | $75.34 | $22.60 | $52.74 | 2026-03-14 13:38:59 |
| TXN-01015274 | GrubHub | $77.43 | $23.23 | $54.20 | 2026-03-14 13:31:14 |
| TXN-01015116 | GrubHub | $153.31 | $45.99 | $107.32 | 2026-03-14 13:17:16 |
| TXN-01014975 | GrubHub | $132.65 | $39.80 | $92.85 | 2026-03-14 13:02:50 |
| TXN-01014973 | GrubHub | $159.47 | $47.84 | $111.63 | 2026-03-14 12:52:34 |
| TXN-01015522 | GrubHub | $98.38 | $29.51 | $68.87 | 2026-03-14 11:50:33 |
| TXN-01015158 | GrubHub | $138.23 | $41.47 | $96.76 | 2026-03-14 11:25:54 |
| TXN-01015192 | GrubHub | $151.01 | $45.30 | $105.71 | 2026-03-14 11:20:08 |
| TXN-01015749 | GrubHub | $148.77 | $44.63 | $104.14 | 2026-03-14 11:11:17 |
| TXN-01015476 | GrubHub | $140.87 | $42.26 | $98.61 | 2026-03-14 10:37:57 |
| TXN-01015730 | GrubHub | $132.66 | $39.80 | $92.86 | 2026-03-14 10:35:44 |
| TXN-01015507 | GrubHub | $133.49 | $40.05 | $93.44 | 2026-03-14 10:13:39 |
| TXN-01015408 | GrubHub | $114.72 | $34.42 | $80.30 | 2026-03-14 09:09:09 |
| TXN-01015106 | GrubHub | $110.69 | $33.21 | $77.48 | 2026-03-13 21:04:47 |
| TXN-01014710 | GrubHub | $136.06 | $40.82 | $95.24 | 2026-03-13 20:32:16 |
| TXN-01015081 | GrubHub | $107.27 | $32.18 | $75.09 | 2026-03-13 20:19:41 |
| TXN-01015124 | GrubHub | $125.22 | $37.57 | $87.65 | 2026-03-13 20:15:19 |
| TXN-01015673 | GrubHub | $77.82 | $23.35 | $54.47 | 2026-03-13 19:50:07 |
| TXN-01015282 | GrubHub | $144.20 | $43.26 | $100.94 | 2026-03-13 19:47:20 |