Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016390 | Toast | $78.20 | $2.03 | $76.17 | 2026-03-24 17:45:09 |
| TXN-01017118 | Toast | $100.61 | $2.62 | $97.99 | 2026-03-24 17:41:08 |
| TXN-01015904 | Toast | $65.68 | $1.71 | $63.97 | 2026-03-24 17:25:17 |
| TXN-01016793 | Toast | $66.25 | $1.72 | $64.53 | 2026-03-24 17:14:00 |
| TXN-01016209 | Toast | $77.16 | $2.01 | $75.15 | 2026-03-24 17:11:14 |
| TXN-01017493 | Toast | $45.58 | $1.19 | $44.39 | 2026-03-24 17:04:11 |
| TXN-01017109 | Toast | $57.59 | $1.50 | $56.09 | 2026-03-24 16:44:54 |
| TXN-01016789 | Toast | $77.29 | $2.01 | $75.28 | 2026-03-24 16:30:40 |
| TXN-01016496 | Toast | $46.52 | $1.21 | $45.31 | 2026-03-24 16:18:36 |
| TXN-01016858 | Toast | $103.99 | $2.70 | $101.29 | 2026-03-24 15:59:29 |
| TXN-01016611 | Toast | $130.73 | $3.40 | $127.33 | 2026-03-24 15:35:53 |
| TXN-01016628 | Toast | $102.35 | $2.66 | $99.69 | 2026-03-24 15:12:13 |
| TXN-01016154 | Toast | $57.10 | $1.48 | $55.62 | 2026-03-24 14:13:34 |
| TXN-01016779 | Toast | $96.89 | $2.52 | $94.37 | 2026-03-24 14:12:51 |
| TXN-01015982 | Toast | $53.62 | $1.39 | $52.23 | 2026-03-24 13:39:19 |
| TXN-01015778 | Toast | $92.85 | $2.41 | $90.44 | 2026-03-24 13:29:53 |
| TXN-01017042 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-24 13:16:45 |
| TXN-01017451 | Toast | $130.97 | $3.41 | $127.56 | 2026-03-24 13:11:36 |
| TXN-01017401 | Toast | $100.71 | $2.62 | $98.09 | 2026-03-24 13:07:13 |
| TXN-01017425 | Toast | $55.86 | $1.45 | $54.41 | 2026-03-24 12:53:41 |
| TXN-01016423 | Toast | $104.39 | $2.71 | $101.68 | 2026-03-24 12:07:13 |
| TXN-01016432 | Toast | $126.03 | $3.28 | $122.75 | 2026-03-24 11:36:26 |
| TXN-01016501 | Toast | $101.12 | $2.63 | $98.49 | 2026-03-24 11:34:35 |
| TXN-01016566 | Toast | $113.71 | $2.96 | $110.75 | 2026-03-24 11:08:51 |
| TXN-01015788 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-24 10:29:55 |