Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016337 | Toast | $120.21 | $3.13 | $117.08 | 2026-03-13 15:16:10 |
| TXN-01010057 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-13 15:14:57 |
| TXN-01019950 | Clover | $110.09 | $2.64 | $107.45 | 2026-03-13 15:14:33 |
| TXN-01009651 | DoorDash | $119.65 | $35.90 | $83.75 | 2026-03-13 15:05:29 |
| TXN-01009331 | DoorDash | $113.84 | $34.15 | $79.69 | 2026-03-13 15:03:46 |
| TXN-01010870 | DoorDash | $106.46 | $31.94 | $74.52 | 2026-03-13 15:01:24 |
| TXN-01018433 | Square | $96.17 | $2.79 | $93.38 | 2026-03-13 14:59:42 |
| TXN-01011471 | DoorDash | $54.13 | $16.24 | $37.89 | 2026-03-13 14:57:52 |
| TXN-01013094 | UberEats | $156.81 | $47.04 | $109.77 | 2026-03-13 14:57:18 |
| TXN-01010045 | DoorDash | $54.59 | $16.38 | $38.21 | 2026-03-13 14:57:13 |
| TXN-01015037 | GrubHub | $96.69 | $29.01 | $67.68 | 2026-03-13 14:55:14 |
| TXN-01011816 | DoorDash | $119.21 | $35.76 | $83.45 | 2026-03-13 14:49:58 |
| TXN-01017257 | Toast | $59.30 | $1.54 | $57.76 | 2026-03-13 14:47:00 |
| TXN-01010190 | DoorDash | $99.80 | $29.94 | $69.86 | 2026-03-13 14:42:19 |
| TXN-01010741 | DoorDash | $84.52 | $25.36 | $59.16 | 2026-03-13 14:39:38 |
| TXN-01013957 | UberEats | $110.77 | $33.23 | $77.54 | 2026-03-13 14:37:15 |
| TXN-01015128 | GrubHub | $87.30 | $26.19 | $61.11 | 2026-03-13 14:35:18 |
| TXN-01010419 | DoorDash | $51.01 | $15.30 | $35.71 | 2026-03-13 14:34:07 |
| TXN-01010911 | DoorDash | $48.66 | $14.60 | $34.06 | 2026-03-13 14:30:46 |
| TXN-01014948 | GrubHub | $64.17 | $19.25 | $44.92 | 2026-03-13 14:30:24 |
| TXN-01019843 | Clover | $129.19 | $3.10 | $126.09 | 2026-03-13 14:30:23 |
| TXN-01018171 | Square | $128.57 | $3.73 | $124.84 | 2026-03-13 14:30:08 |
| TXN-01009402 | DoorDash | $101.32 | $30.40 | $70.92 | 2026-03-13 14:29:41 |
| TXN-01013716 | UberEats | $96.71 | $29.01 | $67.70 | 2026-03-13 14:29:24 |
| TXN-01011406 | DoorDash | $104.71 | $31.41 | $73.30 | 2026-03-13 14:29:13 |