Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019703 | Clover | $88.84 | $2.13 | $86.71 | 2026-03-13 14:24:29 |
| TXN-01009998 | DoorDash | $140.41 | $42.12 | $98.29 | 2026-03-13 14:12:17 |
| TXN-01011179 | DoorDash | $142.17 | $42.65 | $99.52 | 2026-03-13 14:11:15 |
| TXN-01015692 | GrubHub | $48.08 | $14.42 | $33.66 | 2026-03-13 14:06:01 |
| TXN-01011891 | DoorDash | $54.59 | $16.38 | $38.21 | 2026-03-13 14:05:14 |
| TXN-01016960 | Toast | $121.85 | $3.17 | $118.68 | 2026-03-13 14:00:57 |
| TXN-01014376 | UberEats | $50.35 | $15.11 | $35.24 | 2026-03-13 13:58:43 |
| TXN-01014660 | UberEats | $133.82 | $40.15 | $93.67 | 2026-03-13 13:56:29 |
| TXN-01013617 | UberEats | $129.60 | $38.88 | $90.72 | 2026-03-13 13:55:59 |
| TXN-01014486 | UberEats | $119.97 | $35.99 | $83.98 | 2026-03-13 13:53:38 |
| TXN-01018040 | Square | $141.17 | $4.09 | $137.08 | 2026-03-13 13:53:19 |
| TXN-01017013 | Toast | $143.77 | $3.74 | $140.03 | 2026-03-13 13:51:02 |
| TXN-01015404 | GrubHub | $158.24 | $47.47 | $110.77 | 2026-03-13 13:45:45 |
| TXN-01012242 | DoorDash | $57.63 | $17.29 | $40.34 | 2026-03-13 13:43:42 |
| TXN-01018768 | Square | $82.57 | $2.39 | $80.18 | 2026-03-13 13:41:25 |
| TXN-01011915 | DoorDash | $105.77 | $31.73 | $74.04 | 2026-03-13 13:40:56 |
| TXN-01019148 | Square | $87.36 | $2.53 | $84.83 | 2026-03-13 13:39:51 |
| TXN-01016716 | Toast | $81.08 | $2.11 | $78.97 | 2026-03-13 13:39:35 |
| TXN-01013858 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-13 13:34:27 |
| TXN-01011080 | DoorDash | $133.41 | $40.02 | $93.39 | 2026-03-13 13:32:43 |
| TXN-01018662 | Square | $127.71 | $3.70 | $124.01 | 2026-03-13 13:25:38 |
| TXN-01017528 | Toast | $115.93 | $3.01 | $112.92 | 2026-03-13 13:24:30 |
| TXN-01011102 | DoorDash | $43.82 | $13.15 | $30.67 | 2026-03-13 13:23:21 |
| TXN-01018856 | Square | $71.38 | $2.07 | $69.31 | 2026-03-13 13:22:40 |
| TXN-01019915 | Clover | $124.37 | $2.98 | $121.39 | 2026-03-13 13:21:12 |