Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015838 | Toast | $135.13 | $3.51 | $131.62 | 2026-03-13 13:20:55 |
| TXN-01010114 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-13 13:20:31 |
| TXN-01011708 | DoorDash | $97.73 | $29.32 | $68.41 | 2026-03-13 13:20:29 |
| TXN-01019681 | Clover | $129.78 | $3.11 | $126.67 | 2026-03-13 13:17:55 |
| TXN-01019063 | Square | $74.71 | $2.17 | $72.54 | 2026-03-13 13:17:05 |
| TXN-01014733 | GrubHub | $58.61 | $17.58 | $41.03 | 2026-03-13 13:15:57 |
| TXN-01014859 | GrubHub | $72.49 | $21.75 | $50.74 | 2026-03-13 13:13:34 |
| TXN-01012461 | UberEats | $48.56 | $14.57 | $33.99 | 2026-03-13 13:10:45 |
| TXN-01016653 | Toast | $98.32 | $2.56 | $95.76 | 2026-03-13 13:10:06 |
| TXN-01019626 | Clover | $139.38 | $3.35 | $136.03 | 2026-03-13 13:09:43 |
| TXN-01016124 | Toast | $91.36 | $2.38 | $88.98 | 2026-03-13 13:07:31 |
| TXN-01010464 | DoorDash | $132.68 | $39.80 | $92.88 | 2026-03-13 13:07:20 |
| TXN-01019129 | Square | $121.71 | $3.53 | $118.18 | 2026-03-13 13:07:11 |
| TXN-01009725 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-13 13:04:06 |
| TXN-01019010 | Square | $58.25 | $1.69 | $56.56 | 2026-03-13 13:02:51 |
| TXN-01015682 | GrubHub | $87.01 | $26.10 | $60.91 | 2026-03-13 13:01:31 |
| TXN-01015488 | GrubHub | $72.55 | $21.76 | $50.79 | 2026-03-13 12:56:37 |
| TXN-01013847 | UberEats | $81.00 | $24.30 | $56.70 | 2026-03-13 12:53:52 |
| TXN-01009751 | DoorDash | $130.83 | $39.25 | $91.58 | 2026-03-13 12:53:00 |
| TXN-01018993 | Square | $144.82 | $4.20 | $140.62 | 2026-03-13 12:52:37 |
| TXN-01013998 | UberEats | $130.08 | $39.02 | $91.06 | 2026-03-13 12:49:28 |
| TXN-01014615 | UberEats | $155.62 | $46.69 | $108.93 | 2026-03-13 12:46:59 |
| TXN-01011794 | DoorDash | $63.39 | $19.02 | $44.37 | 2026-03-13 12:45:37 |
| TXN-01016836 | Toast | $39.20 | $1.02 | $38.18 | 2026-03-13 12:44:38 |
| TXN-01013860 | UberEats | $151.05 | $45.32 | $105.73 | 2026-03-13 12:42:10 |