Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013596 | UberEats | $88.72 | $26.62 | $62.10 | 2026-03-13 12:42:05 |
| TXN-01013433 | UberEats | $144.41 | $43.32 | $101.09 | 2026-03-13 12:41:14 |
| TXN-01010104 | DoorDash | $130.36 | $39.11 | $91.25 | 2026-03-13 12:40:21 |
| TXN-01015665 | GrubHub | $126.08 | $37.82 | $88.26 | 2026-03-13 12:37:11 |
| TXN-01019026 | Square | $137.48 | $3.99 | $133.49 | 2026-03-13 12:35:21 |
| TXN-01017335 | Toast | $132.33 | $3.44 | $128.89 | 2026-03-13 12:34:19 |
| TXN-01018336 | Square | $91.22 | $2.65 | $88.57 | 2026-03-13 12:31:16 |
| TXN-01010528 | DoorDash | $117.25 | $35.17 | $82.08 | 2026-03-13 12:27:40 |
| TXN-01016440 | Toast | $98.87 | $2.57 | $96.30 | 2026-03-13 12:26:16 |
| TXN-01010284 | DoorDash | $92.73 | $27.82 | $64.91 | 2026-03-13 12:25:27 |
| TXN-01015674 | GrubHub | $125.73 | $37.72 | $88.01 | 2026-03-13 12:24:47 |
| TXN-01010395 | DoorDash | $92.36 | $27.71 | $64.65 | 2026-03-13 12:24:22 |
| TXN-01019179 | Square | $75.39 | $2.19 | $73.20 | 2026-03-13 12:23:13 |
| TXN-01014789 | GrubHub | $66.97 | $20.09 | $46.88 | 2026-03-13 12:21:21 |
| TXN-01011897 | DoorDash | $155.40 | $46.62 | $108.78 | 2026-03-13 12:20:53 |
| TXN-01017352 | Toast | $108.08 | $2.81 | $105.27 | 2026-03-13 12:20:53 |
| TXN-01016750 | Toast | $54.43 | $1.42 | $53.01 | 2026-03-13 12:20:25 |
| TXN-01018854 | Square | $63.24 | $1.83 | $61.41 | 2026-03-13 12:19:56 |
| TXN-01017981 | Square | $56.84 | $1.65 | $55.19 | 2026-03-13 12:19:16 |
| TXN-01013927 | UberEats | $123.83 | $37.15 | $86.68 | 2026-03-13 12:19:04 |
| TXN-01018757 | Square | $52.09 | $1.51 | $50.58 | 2026-03-13 12:18:04 |
| TXN-01016705 | Toast | $115.79 | $3.01 | $112.78 | 2026-03-13 12:16:38 |
| TXN-01014244 | UberEats | $150.93 | $45.28 | $105.65 | 2026-03-13 12:16:37 |
| TXN-01017078 | Toast | $71.97 | $1.87 | $70.10 | 2026-03-13 12:15:49 |
| TXN-01009916 | DoorDash | $102.33 | $30.70 | $71.63 | 2026-03-13 12:15:19 |