Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016573 | Toast | $52.60 | $1.37 | $51.23 | 2026-03-13 12:14:42 |
| TXN-01015297 | GrubHub | $105.15 | $31.55 | $73.60 | 2026-03-13 12:13:40 |
| TXN-01014406 | UberEats | $151.97 | $45.59 | $106.38 | 2026-03-13 12:11:08 |
| TXN-01012879 | UberEats | $140.49 | $42.15 | $98.34 | 2026-03-13 12:10:20 |
| TXN-01011979 | DoorDash | $82.89 | $24.87 | $58.02 | 2026-03-13 12:09:16 |
| TXN-01010387 | DoorDash | $138.40 | $41.52 | $96.88 | 2026-03-13 12:08:34 |
| TXN-01018275 | Square | $84.71 | $2.46 | $82.25 | 2026-03-13 12:08:24 |
| TXN-01014224 | UberEats | $156.14 | $46.84 | $109.30 | 2026-03-13 12:08:08 |
| TXN-01017802 | Square | $51.76 | $1.50 | $50.26 | 2026-03-13 12:08:02 |
| TXN-01016929 | Toast | $75.65 | $1.97 | $73.68 | 2026-03-13 12:07:58 |
| TXN-01013567 | UberEats | $138.57 | $41.57 | $97.00 | 2026-03-13 12:06:45 |
| TXN-01016655 | Toast | $68.21 | $1.77 | $66.44 | 2026-03-13 12:06:05 |
| TXN-01012961 | UberEats | $76.12 | $22.84 | $53.28 | 2026-03-13 12:05:22 |
| TXN-01010537 | DoorDash | $139.35 | $41.80 | $97.55 | 2026-03-13 12:05:11 |
| TXN-01014924 | GrubHub | $57.65 | $17.29 | $40.36 | 2026-03-13 12:02:51 |
| TXN-01011679 | DoorDash | $90.28 | $27.08 | $63.20 | 2026-03-13 12:02:34 |
| TXN-01014290 | UberEats | $151.79 | $45.54 | $106.25 | 2026-03-13 12:00:21 |
| TXN-01019246 | Clover | $137.29 | $3.29 | $134.00 | 2026-03-13 12:00:15 |
| TXN-01014405 | UberEats | $127.21 | $38.16 | $89.05 | 2026-03-13 12:00:03 |
| TXN-01011167 | DoorDash | $124.95 | $37.48 | $87.47 | 2026-03-13 12:00:02 |
| TXN-01009848 | DoorDash | $131.53 | $39.46 | $92.07 | 2026-03-13 11:52:50 |
| TXN-01010420 | DoorDash | $146.73 | $44.02 | $102.71 | 2026-03-13 11:50:52 |
| TXN-01013637 | UberEats | $107.27 | $32.18 | $75.09 | 2026-03-13 11:50:49 |
| TXN-01013966 | UberEats | $49.05 | $14.71 | $34.34 | 2026-03-13 11:46:27 |
| TXN-01019247 | Clover | $43.05 | $1.03 | $42.02 | 2026-03-13 11:43:32 |