Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013656 | UberEats | $123.87 | $37.16 | $86.71 | 2026-03-13 11:41:27 |
| TXN-01014493 | UberEats | $103.34 | $31.00 | $72.34 | 2026-03-13 11:39:46 |
| TXN-01014257 | UberEats | $121.58 | $36.47 | $85.11 | 2026-03-13 11:38:35 |
| TXN-01012370 | UberEats | $89.22 | $26.77 | $62.45 | 2026-03-13 11:32:01 |
| TXN-01019529 | Clover | $88.41 | $2.12 | $86.29 | 2026-03-13 11:31:31 |
| TXN-01014819 | GrubHub | $101.45 | $30.43 | $71.02 | 2026-03-13 11:31:18 |
| TXN-01015198 | GrubHub | $117.70 | $35.31 | $82.39 | 2026-03-13 11:30:47 |
| TXN-01019609 | Clover | $117.15 | $2.81 | $114.34 | 2026-03-13 11:29:32 |
| TXN-01012492 | UberEats | $85.86 | $25.76 | $60.10 | 2026-03-13 11:29:31 |
| TXN-01019535 | Clover | $92.99 | $2.23 | $90.76 | 2026-03-13 11:29:11 |
| TXN-01012053 | DoorDash | $147.54 | $44.26 | $103.28 | 2026-03-13 11:28:09 |
| TXN-01019361 | Clover | $87.07 | $2.09 | $84.98 | 2026-03-13 11:27:39 |
| TXN-01018420 | Square | $122.05 | $3.54 | $118.51 | 2026-03-13 11:27:17 |
| TXN-01013627 | UberEats | $52.06 | $15.62 | $36.44 | 2026-03-13 11:26:19 |
| TXN-01017911 | Square | $47.76 | $1.39 | $46.37 | 2026-03-13 11:23:58 |
| TXN-01013388 | UberEats | $64.86 | $19.46 | $45.40 | 2026-03-13 11:19:47 |
| TXN-01016464 | Toast | $39.52 | $1.03 | $38.49 | 2026-03-13 11:13:52 |
| TXN-01011972 | DoorDash | $62.94 | $18.88 | $44.06 | 2026-03-13 11:10:33 |
| TXN-01016702 | Toast | $41.00 | $1.07 | $39.93 | 2026-03-13 11:07:45 |
| TXN-01012738 | UberEats | $46.37 | $13.91 | $32.46 | 2026-03-13 11:06:29 |
| TXN-01012830 | UberEats | $121.87 | $36.56 | $85.31 | 2026-03-13 11:03:53 |
| TXN-01011689 | DoorDash | $84.11 | $25.23 | $58.88 | 2026-03-13 10:51:11 |
| TXN-01015917 | Toast | $91.64 | $2.38 | $89.26 | 2026-03-13 10:47:11 |
| TXN-01019080 | Square | $50.50 | $1.46 | $49.04 | 2026-03-13 10:46:24 |
| TXN-01012792 | UberEats | $128.86 | $38.66 | $90.20 | 2026-03-13 10:45:19 |