Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014772 | GrubHub | $66.18 | $19.85 | $46.33 | 2026-03-13 10:40:28 |
| TXN-01016813 | Toast | $72.92 | $1.90 | $71.02 | 2026-03-13 10:32:36 |
| TXN-01019606 | Clover | $64.57 | $1.55 | $63.02 | 2026-03-13 10:20:37 |
| TXN-01013791 | UberEats | $131.25 | $39.38 | $91.87 | 2026-03-13 10:14:49 |
| TXN-01016156 | Toast | $109.54 | $2.85 | $106.69 | 2026-03-13 10:12:54 |
| TXN-01009406 | DoorDash | $54.12 | $16.24 | $37.88 | 2026-03-13 10:12:16 |
| TXN-01019168 | Square | $39.28 | $1.14 | $38.14 | 2026-03-13 10:10:16 |
| TXN-01010273 | DoorDash | $91.80 | $27.54 | $64.26 | 2026-03-13 10:08:34 |
| TXN-01018053 | Square | $77.21 | $2.24 | $74.97 | 2026-03-13 10:07:59 |
| TXN-01014007 | UberEats | $134.97 | $40.49 | $94.48 | 2026-03-13 10:04:55 |
| TXN-01014335 | UberEats | $121.47 | $36.44 | $85.03 | 2026-03-13 09:38:29 |
| TXN-01009850 | DoorDash | $134.73 | $40.42 | $94.31 | 2026-03-13 09:37:55 |
| TXN-01020000 | Clover | $138.01 | $3.31 | $134.70 | 2026-03-13 09:36:51 |
| TXN-01010620 | DoorDash | $74.22 | $22.27 | $51.95 | 2026-03-13 09:20:16 |
| TXN-01011641 | DoorDash | $65.72 | $19.72 | $46.00 | 2026-03-13 09:19:40 |
| TXN-01017322 | Toast | $109.48 | $2.85 | $106.63 | 2026-03-13 09:06:12 |
| TXN-01009493 | DoorDash | $145.04 | $43.51 | $101.53 | 2026-03-13 09:03:41 |
| TXN-01009695 | DoorDash | $152.96 | $45.89 | $107.07 | 2026-03-13 08:58:36 |
| TXN-01011314 | DoorDash | $134.55 | $40.37 | $94.18 | 2026-03-13 08:56:00 |
| TXN-01017934 | Square | $54.02 | $1.57 | $52.45 | 2026-03-13 08:18:32 |
| TXN-01012720 | UberEats | $82.05 | $24.61 | $57.44 | 2026-03-13 08:00:43 |
| TXN-01010441 | DoorDash | $67.88 | $20.36 | $47.52 | 2026-03-13 07:59:27 |
| TXN-01013306 | UberEats | $66.10 | $19.83 | $46.27 | 2026-03-13 07:46:37 |
| TXN-01018970 | Square | $54.98 | $1.59 | $53.39 | 2026-03-13 07:12:49 |
| TXN-01012781 | UberEats | $80.95 | $24.29 | $56.66 | 2026-03-12 23:36:44 |