Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018418 | Square | $128.17 | $3.72 | $124.45 | 2026-03-12 23:25:37 |
| TXN-01019584 | Clover | $47.81 | $1.15 | $46.66 | 2026-03-12 23:04:22 |
| TXN-01011886 | DoorDash | $120.50 | $36.15 | $84.35 | 2026-03-12 23:01:23 |
| TXN-01009590 | DoorDash | $78.81 | $23.64 | $55.17 | 2026-03-12 22:56:54 |
| TXN-01011652 | DoorDash | $92.37 | $27.71 | $64.66 | 2026-03-12 22:45:01 |
| TXN-01010842 | DoorDash | $125.37 | $37.61 | $87.76 | 2026-03-12 22:25:56 |
| TXN-01011836 | DoorDash | $48.00 | $14.40 | $33.60 | 2026-03-12 22:22:07 |
| TXN-01015634 | GrubHub | $131.88 | $39.56 | $92.32 | 2026-03-12 21:55:53 |
| TXN-01018457 | Square | $96.70 | $2.80 | $93.90 | 2026-03-12 21:53:34 |
| TXN-01017117 | Toast | $49.29 | $1.28 | $48.01 | 2026-03-12 21:51:38 |
| TXN-01013055 | UberEats | $132.84 | $39.85 | $92.99 | 2026-03-12 21:49:11 |
| TXN-01017603 | Toast | $69.45 | $1.81 | $67.64 | 2026-03-12 21:46:26 |
| TXN-01012491 | UberEats | $151.89 | $45.57 | $106.32 | 2026-03-12 21:33:14 |
| TXN-01018667 | Square | $103.90 | $3.01 | $100.89 | 2026-03-12 21:26:15 |
| TXN-01010873 | DoorDash | $86.60 | $25.98 | $60.62 | 2026-03-12 21:23:04 |
| TXN-01016408 | Toast | $41.37 | $1.08 | $40.29 | 2026-03-12 21:21:38 |
| TXN-01011073 | DoorDash | $57.67 | $17.30 | $40.37 | 2026-03-12 21:14:32 |
| TXN-01014817 | GrubHub | $54.72 | $16.42 | $38.30 | 2026-03-12 21:14:07 |
| TXN-01011221 | DoorDash | $151.02 | $45.31 | $105.71 | 2026-03-12 21:09:00 |
| TXN-01017869 | Square | $73.01 | $2.12 | $70.89 | 2026-03-12 21:02:40 |
| TXN-01018959 | Square | $96.89 | $2.81 | $94.08 | 2026-03-12 20:58:12 |
| TXN-01014731 | GrubHub | $98.57 | $29.57 | $69.00 | 2026-03-12 20:56:21 |
| TXN-01015617 | GrubHub | $64.82 | $19.45 | $45.37 | 2026-03-12 20:55:47 |
| TXN-01018318 | Square | $102.75 | $2.98 | $99.77 | 2026-03-12 20:54:50 |
| TXN-01017334 | Toast | $106.13 | $2.76 | $103.37 | 2026-03-12 20:53:23 |