Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015783 | Toast | $61.87 | $1.61 | $60.26 | 2026-03-12 20:46:50 |
| TXN-01015204 | GrubHub | $78.62 | $23.59 | $55.03 | 2026-03-12 20:45:32 |
| TXN-01014071 | UberEats | $107.47 | $32.24 | $75.23 | 2026-03-12 20:45:01 |
| TXN-01010999 | DoorDash | $91.63 | $27.49 | $64.14 | 2026-03-12 20:43:43 |
| TXN-01009426 | DoorDash | $136.17 | $40.85 | $95.32 | 2026-03-12 20:42:13 |
| TXN-01017655 | Toast | $136.16 | $3.54 | $132.62 | 2026-03-12 20:34:30 |
| TXN-01018065 | Square | $68.93 | $2.00 | $66.93 | 2026-03-12 20:29:57 |
| TXN-01018227 | Square | $110.16 | $3.19 | $106.97 | 2026-03-12 20:28:35 |
| TXN-01016271 | Toast | $96.76 | $2.52 | $94.24 | 2026-03-12 20:24:23 |
| TXN-01009941 | DoorDash | $129.49 | $38.85 | $90.64 | 2026-03-12 20:23:07 |
| TXN-01017970 | Square | $62.92 | $1.82 | $61.10 | 2026-03-12 20:22:08 |
| TXN-01015201 | GrubHub | $73.95 | $22.18 | $51.77 | 2026-03-12 20:22:05 |
| TXN-01019939 | Clover | $90.27 | $2.17 | $88.10 | 2026-03-12 20:21:32 |
| TXN-01013888 | UberEats | $140.21 | $42.06 | $98.15 | 2026-03-12 20:17:33 |
| TXN-01009832 | DoorDash | $146.90 | $44.07 | $102.83 | 2026-03-12 20:17:04 |
| TXN-01012519 | UberEats | $141.91 | $42.57 | $99.34 | 2026-03-12 20:15:34 |
| TXN-01016171 | Toast | $79.95 | $2.08 | $77.87 | 2026-03-12 20:12:34 |
| TXN-01019845 | Clover | $96.22 | $2.31 | $93.91 | 2026-03-12 20:11:59 |
| TXN-01010536 | DoorDash | $82.17 | $24.65 | $57.52 | 2026-03-12 20:09:49 |
| TXN-01018917 | Square | $130.30 | $3.78 | $126.52 | 2026-03-12 20:05:32 |
| TXN-01010207 | DoorDash | $143.36 | $43.01 | $100.35 | 2026-03-12 19:59:44 |
| TXN-01016446 | Toast | $65.35 | $1.70 | $63.65 | 2026-03-12 19:59:09 |
| TXN-01015105 | GrubHub | $120.30 | $36.09 | $84.21 | 2026-03-12 19:57:50 |
| TXN-01018007 | Square | $81.16 | $2.35 | $78.81 | 2026-03-12 19:56:11 |
| TXN-01014258 | UberEats | $150.76 | $45.23 | $105.53 | 2026-03-12 19:53:29 |