Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015162 | GrubHub | $101.95 | $30.59 | $71.36 | 2026-03-12 19:52:22 |
| TXN-01011175 | DoorDash | $53.28 | $15.98 | $37.30 | 2026-03-12 19:51:25 |
| TXN-01019422 | Clover | $97.39 | $2.34 | $95.05 | 2026-03-12 19:49:32 |
| TXN-01014883 | GrubHub | $114.31 | $34.29 | $80.02 | 2026-03-12 19:48:54 |
| TXN-01015146 | GrubHub | $149.58 | $44.87 | $104.71 | 2026-03-12 19:48:18 |
| TXN-01010238 | DoorDash | $77.33 | $23.20 | $54.13 | 2026-03-12 19:47:55 |
| TXN-01019894 | Clover | $89.84 | $2.16 | $87.68 | 2026-03-12 19:44:17 |
| TXN-01016973 | Toast | $97.00 | $2.52 | $94.48 | 2026-03-12 19:43:56 |
| TXN-01019273 | Clover | $47.09 | $1.13 | $45.96 | 2026-03-12 19:43:25 |
| TXN-01017426 | Toast | $46.19 | $1.20 | $44.99 | 2026-03-12 19:42:48 |
| TXN-01013358 | UberEats | $98.80 | $29.64 | $69.16 | 2026-03-12 19:42:44 |
| TXN-01017094 | Toast | $101.07 | $2.63 | $98.44 | 2026-03-12 19:42:13 |
| TXN-01019782 | Clover | $108.95 | $2.61 | $106.34 | 2026-03-12 19:41:21 |
| TXN-01011782 | DoorDash | $72.86 | $21.86 | $51.00 | 2026-03-12 19:40:20 |
| TXN-01019554 | Clover | $100.21 | $2.41 | $97.80 | 2026-03-12 19:39:06 |
| TXN-01009921 | DoorDash | $107.76 | $32.33 | $75.43 | 2026-03-12 19:37:53 |
| TXN-01019319 | Clover | $56.56 | $1.36 | $55.20 | 2026-03-12 19:36:31 |
| TXN-01015498 | GrubHub | $130.78 | $39.23 | $91.55 | 2026-03-12 19:35:59 |
| TXN-01013321 | UberEats | $157.19 | $47.16 | $110.03 | 2026-03-12 19:32:03 |
| TXN-01016904 | Toast | $46.81 | $1.22 | $45.59 | 2026-03-12 19:29:40 |
| TXN-01013519 | UberEats | $126.44 | $37.93 | $88.51 | 2026-03-12 19:29:11 |
| TXN-01014354 | UberEats | $150.66 | $45.20 | $105.46 | 2026-03-12 19:26:22 |
| TXN-01009989 | DoorDash | $77.20 | $23.16 | $54.04 | 2026-03-12 19:21:59 |
| TXN-01017125 | Toast | $96.31 | $2.50 | $93.81 | 2026-03-12 19:21:08 |
| TXN-01013790 | UberEats | $86.53 | $25.96 | $60.57 | 2026-03-12 19:19:31 |