Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015684 | GrubHub | $129.70 | $38.91 | $90.79 | 2026-03-13 17:44:16 |
| TXN-01015489 | GrubHub | $126.31 | $37.89 | $88.42 | 2026-03-13 17:41:05 |
| TXN-01015326 | GrubHub | $48.35 | $14.50 | $33.85 | 2026-03-13 16:00:08 |
| TXN-01015661 | GrubHub | $75.50 | $22.65 | $52.85 | 2026-03-13 15:59:21 |
| TXN-01015037 | GrubHub | $96.69 | $29.01 | $67.68 | 2026-03-13 14:55:14 |
| TXN-01015128 | GrubHub | $87.30 | $26.19 | $61.11 | 2026-03-13 14:35:18 |
| TXN-01014948 | GrubHub | $64.17 | $19.25 | $44.92 | 2026-03-13 14:30:24 |
| TXN-01015692 | GrubHub | $48.08 | $14.42 | $33.66 | 2026-03-13 14:06:01 |
| TXN-01015404 | GrubHub | $158.24 | $47.47 | $110.77 | 2026-03-13 13:45:45 |
| TXN-01014733 | GrubHub | $58.61 | $17.58 | $41.03 | 2026-03-13 13:15:57 |
| TXN-01014859 | GrubHub | $72.49 | $21.75 | $50.74 | 2026-03-13 13:13:34 |
| TXN-01015682 | GrubHub | $87.01 | $26.10 | $60.91 | 2026-03-13 13:01:31 |
| TXN-01015488 | GrubHub | $72.55 | $21.76 | $50.79 | 2026-03-13 12:56:37 |
| TXN-01015665 | GrubHub | $126.08 | $37.82 | $88.26 | 2026-03-13 12:37:11 |
| TXN-01015674 | GrubHub | $125.73 | $37.72 | $88.01 | 2026-03-13 12:24:47 |
| TXN-01014789 | GrubHub | $66.97 | $20.09 | $46.88 | 2026-03-13 12:21:21 |
| TXN-01015297 | GrubHub | $105.15 | $31.55 | $73.60 | 2026-03-13 12:13:40 |
| TXN-01014924 | GrubHub | $57.65 | $17.29 | $40.36 | 2026-03-13 12:02:51 |
| TXN-01014819 | GrubHub | $101.45 | $30.43 | $71.02 | 2026-03-13 11:31:18 |
| TXN-01015198 | GrubHub | $117.70 | $35.31 | $82.39 | 2026-03-13 11:30:47 |
| TXN-01014772 | GrubHub | $66.18 | $19.85 | $46.33 | 2026-03-13 10:40:28 |
| TXN-01015634 | GrubHub | $131.88 | $39.56 | $92.32 | 2026-03-12 21:55:53 |
| TXN-01014817 | GrubHub | $54.72 | $16.42 | $38.30 | 2026-03-12 21:14:07 |
| TXN-01014731 | GrubHub | $98.57 | $29.57 | $69.00 | 2026-03-12 20:56:21 |
| TXN-01015617 | GrubHub | $64.82 | $19.45 | $45.37 | 2026-03-12 20:55:47 |