Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017402 | Toast | $83.18 | $2.16 | $81.02 | 2026-03-24 10:17:57 |
| TXN-01015901 | Toast | $47.29 | $1.23 | $46.06 | 2026-03-24 09:40:56 |
| TXN-01017309 | Toast | $79.71 | $2.07 | $77.64 | 2026-03-24 08:09:52 |
| TXN-01017032 | Toast | $88.84 | $2.31 | $86.53 | 2026-03-23 22:28:53 |
| TXN-01017616 | Toast | $86.56 | $2.25 | $84.31 | 2026-03-23 22:16:19 |
| TXN-01016506 | Toast | $144.02 | $3.74 | $140.28 | 2026-03-23 21:53:29 |
| TXN-01017285 | Toast | $61.77 | $1.61 | $60.16 | 2026-03-23 21:49:50 |
| TXN-01017157 | Toast | $113.97 | $2.96 | $111.01 | 2026-03-23 21:10:03 |
| TXN-01016196 | Toast | $126.50 | $3.29 | $123.21 | 2026-03-23 20:48:58 |
| TXN-01016173 | Toast | $100.62 | $2.62 | $98.00 | 2026-03-23 20:47:32 |
| TXN-01016527 | Toast | $117.25 | $3.05 | $114.20 | 2026-03-23 20:43:59 |
| TXN-01017624 | Toast | $114.17 | $2.97 | $111.20 | 2026-03-23 20:39:10 |
| TXN-01017016 | Toast | $140.12 | $3.64 | $136.48 | 2026-03-23 20:06:38 |
| TXN-01017141 | Toast | $120.85 | $3.14 | $117.71 | 2026-03-23 19:05:49 |
| TXN-01017608 | Toast | $76.15 | $1.98 | $74.17 | 2026-03-23 19:03:51 |
| TXN-01017197 | Toast | $78.18 | $2.03 | $76.15 | 2026-03-23 18:59:59 |
| TXN-01015906 | Toast | $47.65 | $1.24 | $46.41 | 2026-03-23 18:59:04 |
| TXN-01016634 | Toast | $100.48 | $2.61 | $97.87 | 2026-03-23 18:44:15 |
| TXN-01017381 | Toast | $39.95 | $1.04 | $38.91 | 2026-03-23 18:37:16 |
| TXN-01017121 | Toast | $95.24 | $2.48 | $92.76 | 2026-03-23 18:24:02 |
| TXN-01017215 | Toast | $60.81 | $1.58 | $59.23 | 2026-03-23 18:23:44 |
| TXN-01016558 | Toast | $54.06 | $1.41 | $52.65 | 2026-03-23 18:14:10 |
| TXN-01016329 | Toast | $144.78 | $3.76 | $141.02 | 2026-03-23 18:08:53 |
| TXN-01015858 | Toast | $66.02 | $1.72 | $64.30 | 2026-03-23 18:07:58 |
| TXN-01016941 | Toast | $98.93 | $2.57 | $96.36 | 2026-03-23 18:07:10 |