Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012618 | UberEats | $95.38 | $28.61 | $66.77 | 2026-03-12 19:17:05 |
| TXN-01016703 | Toast | $108.54 | $2.82 | $105.72 | 2026-03-12 19:16:55 |
| TXN-01016867 | Toast | $93.74 | $2.44 | $91.30 | 2026-03-12 19:14:22 |
| TXN-01012518 | UberEats | $112.82 | $33.85 | $78.97 | 2026-03-12 19:08:56 |
| TXN-01010004 | DoorDash | $82.54 | $24.76 | $57.78 | 2026-03-12 19:08:54 |
| TXN-01010564 | DoorDash | $63.45 | $19.04 | $44.41 | 2026-03-12 19:08:11 |
| TXN-01013821 | UberEats | $86.97 | $26.09 | $60.88 | 2026-03-12 19:07:44 |
| TXN-01017038 | Toast | $79.79 | $2.07 | $77.72 | 2026-03-12 19:04:20 |
| TXN-01011310 | DoorDash | $62.17 | $18.65 | $43.52 | 2026-03-12 18:58:32 |
| TXN-01019855 | Clover | $107.40 | $2.58 | $104.82 | 2026-03-12 18:58:29 |
| TXN-01009895 | DoorDash | $113.11 | $33.93 | $79.18 | 2026-03-12 18:56:54 |
| TXN-01010550 | DoorDash | $159.08 | $47.72 | $111.36 | 2026-03-12 18:54:50 |
| TXN-01017267 | Toast | $135.00 | $3.51 | $131.49 | 2026-03-12 18:53:35 |
| TXN-01019432 | Clover | $82.69 | $1.98 | $80.71 | 2026-03-12 18:53:20 |
| TXN-01014198 | UberEats | $128.76 | $38.63 | $90.13 | 2026-03-12 18:52:51 |
| TXN-01019284 | Clover | $63.10 | $1.51 | $61.59 | 2026-03-12 18:52:08 |
| TXN-01017085 | Toast | $53.31 | $1.39 | $51.92 | 2026-03-12 18:50:57 |
| TXN-01011216 | DoorDash | $64.06 | $19.22 | $44.84 | 2026-03-12 18:49:14 |
| TXN-01015457 | GrubHub | $84.29 | $25.29 | $59.00 | 2026-03-12 18:48:26 |
| TXN-01012863 | UberEats | $97.69 | $29.31 | $68.38 | 2026-03-12 18:48:03 |
| TXN-01012457 | UberEats | $79.37 | $23.81 | $55.56 | 2026-03-12 18:47:17 |
| TXN-01015872 | Toast | $45.90 | $1.19 | $44.71 | 2026-03-12 18:45:02 |
| TXN-01017845 | Square | $63.82 | $1.85 | $61.97 | 2026-03-12 18:43:41 |
| TXN-01018919 | Square | $84.21 | $2.44 | $81.77 | 2026-03-12 18:43:16 |
| TXN-01016600 | Toast | $120.04 | $3.12 | $116.92 | 2026-03-12 18:42:36 |