Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019343 | Clover | $63.42 | $1.52 | $61.90 | 2026-03-12 18:40:38 |
| TXN-01012984 | UberEats | $44.68 | $13.40 | $31.28 | 2026-03-12 18:39:50 |
| TXN-01016378 | Toast | $64.37 | $1.67 | $62.70 | 2026-03-12 18:35:05 |
| TXN-01019873 | Clover | $54.34 | $1.30 | $53.04 | 2026-03-12 18:35:01 |
| TXN-01017638 | Toast | $136.01 | $3.54 | $132.47 | 2026-03-12 18:33:48 |
| TXN-01010802 | DoorDash | $73.87 | $22.16 | $51.71 | 2026-03-12 18:31:50 |
| TXN-01010051 | DoorDash | $76.04 | $22.81 | $53.23 | 2026-03-12 18:30:32 |
| TXN-01013137 | UberEats | $108.36 | $32.51 | $75.85 | 2026-03-12 18:30:30 |
| TXN-01015375 | GrubHub | $113.04 | $33.91 | $79.13 | 2026-03-12 18:29:50 |
| TXN-01012836 | UberEats | $136.48 | $40.94 | $95.54 | 2026-03-12 18:21:39 |
| TXN-01016512 | Toast | $49.04 | $1.28 | $47.76 | 2026-03-12 18:21:22 |
| TXN-01013372 | UberEats | $61.01 | $18.30 | $42.71 | 2026-03-12 18:19:55 |
| TXN-01011458 | DoorDash | $85.64 | $25.69 | $59.95 | 2026-03-12 18:17:21 |
| TXN-01019017 | Square | $72.14 | $2.09 | $70.05 | 2026-03-12 18:16:28 |
| TXN-01010812 | DoorDash | $110.49 | $33.15 | $77.34 | 2026-03-12 18:14:38 |
| TXN-01017434 | Toast | $96.22 | $2.50 | $93.72 | 2026-03-12 18:09:52 |
| TXN-01018237 | Square | $73.01 | $2.12 | $70.89 | 2026-03-12 18:07:38 |
| TXN-01015454 | GrubHub | $59.58 | $17.87 | $41.71 | 2026-03-12 18:07:05 |
| TXN-01018692 | Square | $66.36 | $1.92 | $64.44 | 2026-03-12 18:04:26 |
| TXN-01018683 | Square | $53.90 | $1.56 | $52.34 | 2026-03-12 18:03:52 |
| TXN-01017331 | Toast | $128.99 | $3.35 | $125.64 | 2026-03-12 18:03:12 |
| TXN-01010213 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-03-12 18:01:39 |
| TXN-01015133 | GrubHub | $154.53 | $46.36 | $108.17 | 2026-03-12 18:01:19 |
| TXN-01019458 | Clover | $86.82 | $2.08 | $84.74 | 2026-03-12 18:00:25 |
| TXN-01014209 | UberEats | $54.69 | $16.41 | $38.28 | 2026-03-12 17:58:55 |