Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016947 | Toast | $138.04 | $3.59 | $134.45 | 2026-03-12 17:58:01 |
| TXN-01013944 | UberEats | $101.28 | $30.38 | $70.90 | 2026-03-12 17:50:29 |
| TXN-01018857 | Square | $46.07 | $1.34 | $44.73 | 2026-03-12 17:48:37 |
| TXN-01010421 | DoorDash | $67.70 | $20.31 | $47.39 | 2026-03-12 17:42:43 |
| TXN-01018109 | Square | $64.89 | $1.88 | $63.01 | 2026-03-12 17:36:08 |
| TXN-01019538 | Clover | $73.05 | $1.75 | $71.30 | 2026-03-12 17:35:34 |
| TXN-01015700 | GrubHub | $111.80 | $33.54 | $78.26 | 2026-03-12 17:33:30 |
| TXN-01014880 | GrubHub | $79.80 | $23.94 | $55.86 | 2026-03-12 17:31:31 |
| TXN-01016213 | Toast | $56.14 | $1.46 | $54.68 | 2026-03-12 17:30:50 |
| TXN-01018707 | Square | $79.26 | $2.30 | $76.96 | 2026-03-12 17:29:58 |
| TXN-01009620 | DoorDash | $53.14 | $15.94 | $37.20 | 2026-03-12 17:27:57 |
| TXN-01012168 | DoorDash | $159.09 | $47.73 | $111.36 | 2026-03-12 17:25:50 |
| TXN-01016225 | Toast | $84.03 | $2.18 | $81.85 | 2026-03-12 17:23:41 |
| TXN-01012624 | UberEats | $114.05 | $34.21 | $79.84 | 2026-03-12 17:22:15 |
| TXN-01012940 | UberEats | $62.24 | $18.67 | $43.57 | 2026-03-12 17:20:18 |
| TXN-01014570 | UberEats | $101.79 | $30.54 | $71.25 | 2026-03-12 17:17:00 |
| TXN-01012534 | UberEats | $44.36 | $13.31 | $31.05 | 2026-03-12 17:15:57 |
| TXN-01013550 | UberEats | $52.76 | $15.83 | $36.93 | 2026-03-12 17:15:14 |
| TXN-01013938 | UberEats | $118.41 | $35.52 | $82.89 | 2026-03-12 17:14:56 |
| TXN-01018101 | Square | $128.94 | $3.74 | $125.20 | 2026-03-12 17:08:52 |
| TXN-01016017 | Toast | $82.91 | $2.16 | $80.75 | 2026-03-12 17:08:28 |
| TXN-01012357 | UberEats | $57.73 | $17.32 | $40.41 | 2026-03-12 17:06:31 |
| TXN-01013151 | UberEats | $144.10 | $43.23 | $100.87 | 2026-03-12 17:05:27 |
| TXN-01012252 | DoorDash | $154.47 | $46.34 | $108.13 | 2026-03-12 17:03:01 |
| TXN-01011783 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-12 16:59:10 |