Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011351 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-12 16:40:21 |
| TXN-01010187 | DoorDash | $85.02 | $25.51 | $59.51 | 2026-03-12 16:28:33 |
| TXN-01011789 | DoorDash | $96.51 | $28.95 | $67.56 | 2026-03-12 16:25:55 |
| TXN-01011058 | DoorDash | $146.80 | $44.04 | $102.76 | 2026-03-12 16:25:51 |
| TXN-01009821 | DoorDash | $157.73 | $47.32 | $110.41 | 2026-03-12 16:23:53 |
| TXN-01015035 | GrubHub | $146.64 | $43.99 | $102.65 | 2026-03-12 16:22:16 |
| TXN-01015415 | GrubHub | $121.74 | $36.52 | $85.22 | 2026-03-12 16:21:21 |
| TXN-01019482 | Clover | $47.09 | $1.13 | $45.96 | 2026-03-12 16:15:12 |
| TXN-01017580 | Toast | $45.09 | $1.17 | $43.92 | 2026-03-12 16:09:30 |
| TXN-01018577 | Square | $55.45 | $1.61 | $53.84 | 2026-03-12 16:06:27 |
| TXN-01014985 | GrubHub | $144.64 | $43.39 | $101.25 | 2026-03-12 16:05:32 |
| TXN-01011039 | DoorDash | $140.13 | $42.04 | $98.09 | 2026-03-12 16:04:40 |
| TXN-01011903 | DoorDash | $154.50 | $46.35 | $108.15 | 2026-03-12 16:04:02 |
| TXN-01018281 | Square | $47.00 | $1.36 | $45.64 | 2026-03-12 16:01:00 |
| TXN-01018312 | Square | $85.06 | $2.47 | $82.59 | 2026-03-12 15:56:21 |
| TXN-01015905 | Toast | $52.94 | $1.38 | $51.56 | 2026-03-12 15:47:13 |
| TXN-01010884 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-12 15:44:39 |
| TXN-01017397 | Toast | $123.74 | $3.22 | $120.52 | 2026-03-12 15:40:01 |
| TXN-01017587 | Toast | $74.41 | $1.93 | $72.48 | 2026-03-12 15:39:43 |
| TXN-01010525 | DoorDash | $150.43 | $45.13 | $105.30 | 2026-03-12 15:33:17 |
| TXN-01018565 | Square | $47.11 | $1.37 | $45.74 | 2026-03-12 15:32:50 |
| TXN-01019103 | Square | $87.71 | $2.54 | $85.17 | 2026-03-12 15:28:09 |
| TXN-01015932 | Toast | $76.55 | $1.99 | $74.56 | 2026-03-12 15:18:39 |
| TXN-01018947 | Square | $76.45 | $2.22 | $74.23 | 2026-03-12 15:16:09 |
| TXN-01010907 | DoorDash | $126.35 | $37.90 | $88.45 | 2026-03-12 15:16:00 |