Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017193 | Toast | $137.75 | $3.58 | $134.17 | 2026-03-12 15:15:41 |
| TXN-01017145 | Toast | $68.82 | $1.79 | $67.03 | 2026-03-12 15:13:27 |
| TXN-01015755 | GrubHub | $122.33 | $36.70 | $85.63 | 2026-03-12 15:07:47 |
| TXN-01016300 | Toast | $110.67 | $2.88 | $107.79 | 2026-03-12 14:57:48 |
| TXN-01016605 | Toast | $45.68 | $1.19 | $44.49 | 2026-03-12 14:51:56 |
| TXN-01014784 | GrubHub | $138.91 | $41.67 | $97.24 | 2026-03-12 14:51:37 |
| TXN-01017559 | Toast | $144.85 | $3.77 | $141.08 | 2026-03-12 14:42:46 |
| TXN-01018642 | Square | $57.96 | $1.68 | $56.28 | 2026-03-12 14:39:38 |
| TXN-01013001 | UberEats | $109.84 | $32.95 | $76.89 | 2026-03-12 14:39:10 |
| TXN-01018446 | Square | $55.12 | $1.60 | $53.52 | 2026-03-12 14:32:50 |
| TXN-01012735 | UberEats | $155.92 | $46.78 | $109.14 | 2026-03-12 14:29:03 |
| TXN-01012006 | DoorDash | $157.01 | $47.10 | $109.91 | 2026-03-12 14:26:28 |
| TXN-01013375 | UberEats | $101.23 | $30.37 | $70.86 | 2026-03-12 14:23:47 |
| TXN-01017623 | Toast | $113.80 | $2.96 | $110.84 | 2026-03-12 14:21:58 |
| TXN-01012202 | DoorDash | $93.10 | $27.93 | $65.17 | 2026-03-12 14:15:40 |
| TXN-01017601 | Toast | $110.99 | $2.89 | $108.10 | 2026-03-12 14:14:30 |
| TXN-01009939 | DoorDash | $135.42 | $40.63 | $94.79 | 2026-03-12 14:13:47 |
| TXN-01014571 | UberEats | $151.78 | $45.53 | $106.25 | 2026-03-12 14:12:26 |
| TXN-01017213 | Toast | $61.81 | $1.61 | $60.20 | 2026-03-12 14:12:10 |
| TXN-01010259 | DoorDash | $123.57 | $37.07 | $86.50 | 2026-03-12 14:09:28 |
| TXN-01016008 | Toast | $114.58 | $2.98 | $111.60 | 2026-03-12 14:08:51 |
| TXN-01016615 | Toast | $66.69 | $1.73 | $64.96 | 2026-03-12 14:05:27 |
| TXN-01013169 | UberEats | $85.51 | $25.65 | $59.86 | 2026-03-12 14:03:26 |
| TXN-01011349 | DoorDash | $110.90 | $33.27 | $77.63 | 2026-03-12 13:56:00 |
| TXN-01015302 | GrubHub | $129.60 | $38.88 | $90.72 | 2026-03-12 13:55:36 |