Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015830 | Toast | $93.41 | $2.43 | $90.98 | 2026-03-12 13:55:05 |
| TXN-01017625 | Toast | $82.93 | $2.16 | $80.77 | 2026-03-12 13:54:17 |
| TXN-01015845 | Toast | $70.13 | $1.82 | $68.31 | 2026-03-12 13:51:56 |
| TXN-01013187 | UberEats | $58.31 | $17.49 | $40.82 | 2026-03-12 13:50:05 |
| TXN-01018160 | Square | $123.46 | $3.58 | $119.88 | 2026-03-12 13:49:37 |
| TXN-01014251 | UberEats | $110.90 | $33.27 | $77.63 | 2026-03-12 13:40:07 |
| TXN-01010906 | DoorDash | $44.17 | $13.25 | $30.92 | 2026-03-12 13:39:46 |
| TXN-01018490 | Square | $81.95 | $2.38 | $79.57 | 2026-03-12 13:39:09 |
| TXN-01013678 | UberEats | $121.95 | $36.59 | $85.36 | 2026-03-12 13:38:40 |
| TXN-01016364 | Toast | $87.43 | $2.27 | $85.16 | 2026-03-12 13:38:27 |
| TXN-01017799 | Square | $134.49 | $3.90 | $130.59 | 2026-03-12 13:38:05 |
| TXN-01015137 | GrubHub | $104.74 | $31.42 | $73.32 | 2026-03-12 13:37:40 |
| TXN-01017395 | Toast | $84.70 | $2.20 | $82.50 | 2026-03-12 13:37:22 |
| TXN-01010174 | DoorDash | $68.27 | $20.48 | $47.79 | 2026-03-12 13:36:12 |
| TXN-01017187 | Toast | $61.91 | $1.61 | $60.30 | 2026-03-12 13:34:57 |
| TXN-01010526 | DoorDash | $95.45 | $28.64 | $66.81 | 2026-03-12 13:32:03 |
| TXN-01012925 | UberEats | $54.97 | $16.49 | $38.48 | 2026-03-12 13:30:23 |
| TXN-01019862 | Clover | $78.35 | $1.88 | $76.47 | 2026-03-12 13:28:17 |
| TXN-01014862 | GrubHub | $62.38 | $18.71 | $43.67 | 2026-03-12 13:27:55 |
| TXN-01013978 | UberEats | $145.52 | $43.66 | $101.86 | 2026-03-12 13:23:32 |
| TXN-01013171 | UberEats | $128.84 | $38.65 | $90.19 | 2026-03-12 13:16:31 |
| TXN-01015925 | Toast | $46.06 | $1.20 | $44.86 | 2026-03-12 13:15:44 |
| TXN-01012937 | UberEats | $53.71 | $16.11 | $37.60 | 2026-03-12 13:14:28 |
| TXN-01013997 | UberEats | $51.92 | $15.58 | $36.34 | 2026-03-12 13:11:07 |
| TXN-01012656 | UberEats | $141.28 | $42.38 | $98.90 | 2026-03-12 13:09:35 |