Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017304 | Toast | $105.65 | $2.75 | $102.90 | 2026-03-12 13:07:31 |
| TXN-01013488 | UberEats | $77.19 | $23.16 | $54.03 | 2026-03-12 13:05:32 |
| TXN-01018938 | Square | $135.06 | $3.92 | $131.14 | 2026-03-12 13:05:02 |
| TXN-01016908 | Toast | $144.95 | $3.77 | $141.18 | 2026-03-12 13:01:47 |
| TXN-01015490 | GrubHub | $72.30 | $21.69 | $50.61 | 2026-03-12 13:00:59 |
| TXN-01014588 | UberEats | $79.02 | $23.71 | $55.31 | 2026-03-12 12:57:49 |
| TXN-01012882 | UberEats | $77.05 | $23.11 | $53.94 | 2026-03-12 12:55:54 |
| TXN-01011661 | DoorDash | $89.77 | $26.93 | $62.84 | 2026-03-12 12:54:19 |
| TXN-01014234 | UberEats | $72.27 | $21.68 | $50.59 | 2026-03-12 12:53:17 |
| TXN-01017203 | Toast | $130.37 | $3.39 | $126.98 | 2026-03-12 12:51:54 |
| TXN-01011968 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-12 12:51:38 |
| TXN-01013757 | UberEats | $88.17 | $26.45 | $61.72 | 2026-03-12 12:47:23 |
| TXN-01019464 | Clover | $135.92 | $3.26 | $132.66 | 2026-03-12 12:46:47 |
| TXN-01010556 | DoorDash | $84.03 | $25.21 | $58.82 | 2026-03-12 12:46:40 |
| TXN-01018158 | Square | $68.17 | $1.98 | $66.19 | 2026-03-12 12:46:18 |
| TXN-01019793 | Clover | $130.24 | $3.13 | $127.11 | 2026-03-12 12:46:17 |
| TXN-01014130 | UberEats | $91.35 | $27.40 | $63.95 | 2026-03-12 12:46:15 |
| TXN-01016268 | Toast | $76.34 | $1.98 | $74.36 | 2026-03-12 12:45:05 |
| TXN-01018150 | Square | $64.58 | $1.87 | $62.71 | 2026-03-12 12:44:21 |
| TXN-01019287 | Clover | $57.02 | $1.37 | $55.65 | 2026-03-12 12:44:08 |
| TXN-01019993 | Clover | $48.18 | $1.16 | $47.02 | 2026-03-12 12:43:01 |
| TXN-01010543 | DoorDash | $100.97 | $30.29 | $70.68 | 2026-03-12 12:41:31 |
| TXN-01017160 | Toast | $57.40 | $1.49 | $55.91 | 2026-03-12 12:40:38 |
| TXN-01019187 | Clover | $81.39 | $1.95 | $79.44 | 2026-03-12 12:40:10 |
| TXN-01011869 | DoorDash | $151.52 | $45.46 | $106.06 | 2026-03-12 12:39:42 |