Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010951 | DoorDash | $88.60 | $26.58 | $62.02 | 2026-03-12 12:38:38 |
| TXN-01014447 | UberEats | $152.76 | $45.83 | $106.93 | 2026-03-12 12:38:22 |
| TXN-01017386 | Toast | $115.23 | $3.00 | $112.23 | 2026-03-12 12:35:37 |
| TXN-01019292 | Clover | $52.56 | $1.26 | $51.30 | 2026-03-12 12:35:12 |
| TXN-01012414 | UberEats | $126.81 | $38.04 | $88.77 | 2026-03-12 12:35:05 |
| TXN-01018189 | Square | $58.28 | $1.69 | $56.59 | 2026-03-12 12:35:00 |
| TXN-01009731 | DoorDash | $131.75 | $39.52 | $92.23 | 2026-03-12 12:34:45 |
| TXN-01010056 | DoorDash | $123.41 | $37.02 | $86.39 | 2026-03-12 12:34:15 |
| TXN-01012385 | UberEats | $107.59 | $32.28 | $75.31 | 2026-03-12 12:33:30 |
| TXN-01017072 | Toast | $91.05 | $2.37 | $88.68 | 2026-03-12 12:31:36 |
| TXN-01016320 | Toast | $129.01 | $3.35 | $125.66 | 2026-03-12 12:29:49 |
| TXN-01010807 | DoorDash | $48.68 | $14.60 | $34.08 | 2026-03-12 12:26:46 |
| TXN-01009537 | DoorDash | $53.21 | $15.96 | $37.25 | 2026-03-12 12:26:36 |
| TXN-01017265 | Toast | $127.14 | $3.31 | $123.83 | 2026-03-12 12:26:07 |
| TXN-01014219 | UberEats | $105.79 | $31.74 | $74.05 | 2026-03-12 12:24:35 |
| TXN-01019816 | Clover | $80.02 | $1.92 | $78.10 | 2026-03-12 12:19:51 |
| TXN-01018644 | Square | $87.65 | $2.54 | $85.11 | 2026-03-12 12:19:47 |
| TXN-01013947 | UberEats | $49.88 | $14.96 | $34.92 | 2026-03-12 12:19:25 |
| TXN-01015628 | GrubHub | $99.68 | $29.90 | $69.78 | 2026-03-12 12:16:24 |
| TXN-01009566 | DoorDash | $128.42 | $38.53 | $89.89 | 2026-03-12 12:15:12 |
| TXN-01010239 | DoorDash | $98.05 | $29.41 | $68.64 | 2026-03-12 12:14:15 |
| TXN-01012908 | UberEats | $66.02 | $19.81 | $46.21 | 2026-03-12 12:14:00 |
| TXN-01011130 | DoorDash | $148.65 | $44.59 | $104.06 | 2026-03-12 12:13:29 |
| TXN-01017994 | Square | $87.37 | $2.53 | $84.84 | 2026-03-12 12:12:20 |
| TXN-01017123 | Toast | $136.73 | $3.55 | $133.18 | 2026-03-12 12:12:05 |