Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011834 | DoorDash | $87.72 | $26.32 | $61.40 | 2026-03-12 12:11:18 |
| TXN-01017982 | Square | $97.29 | $2.82 | $94.47 | 2026-03-12 12:09:34 |
| TXN-01011951 | DoorDash | $71.48 | $21.44 | $50.04 | 2026-03-12 12:08:49 |
| TXN-01012581 | UberEats | $148.00 | $44.40 | $103.60 | 2026-03-12 12:06:54 |
| TXN-01016953 | Toast | $78.69 | $2.05 | $76.64 | 2026-03-12 12:04:00 |
| TXN-01019057 | Square | $66.44 | $1.93 | $64.51 | 2026-03-12 12:03:57 |
| TXN-01012831 | UberEats | $102.47 | $30.74 | $71.73 | 2026-03-12 12:03:19 |
| TXN-01016333 | Toast | $91.02 | $2.37 | $88.65 | 2026-03-12 12:01:23 |
| TXN-01017301 | Toast | $139.97 | $3.64 | $136.33 | 2026-03-12 12:00:23 |
| TXN-01010446 | DoorDash | $148.40 | $44.52 | $103.88 | 2026-03-12 12:00:04 |
| TXN-01016334 | Toast | $86.76 | $2.26 | $84.50 | 2026-03-12 11:54:53 |
| TXN-01019115 | Square | $46.74 | $1.36 | $45.38 | 2026-03-12 11:51:44 |
| TXN-01016618 | Toast | $118.09 | $3.07 | $115.02 | 2026-03-12 11:51:34 |
| TXN-01014969 | GrubHub | $128.03 | $38.41 | $89.62 | 2026-03-12 11:50:05 |
| TXN-01013524 | UberEats | $81.61 | $24.48 | $57.13 | 2026-03-12 11:48:52 |
| TXN-01014745 | GrubHub | $97.75 | $29.32 | $68.43 | 2026-03-12 11:46:07 |
| TXN-01019324 | Clover | $38.46 | $0.92 | $37.54 | 2026-03-12 11:42:10 |
| TXN-01014753 | GrubHub | $47.63 | $14.29 | $33.34 | 2026-03-12 11:37:14 |
| TXN-01009824 | DoorDash | $153.86 | $46.16 | $107.70 | 2026-03-12 11:36:22 |
| TXN-01018939 | Square | $60.45 | $1.75 | $58.70 | 2026-03-12 11:33:26 |
| TXN-01011559 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-12 11:29:24 |
| TXN-01017196 | Toast | $61.20 | $1.59 | $59.61 | 2026-03-12 11:28:21 |
| TXN-01014389 | UberEats | $67.73 | $20.32 | $47.41 | 2026-03-12 11:27:48 |
| TXN-01017192 | Toast | $56.43 | $1.47 | $54.96 | 2026-03-12 11:27:18 |
| TXN-01019830 | Clover | $59.15 | $1.42 | $57.73 | 2026-03-12 11:26:54 |