Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018810 | Square | $94.24 | $2.73 | $91.51 | 2026-03-12 11:24:35 |
| TXN-01019531 | Clover | $129.66 | $3.11 | $126.55 | 2026-03-12 11:20:13 |
| TXN-01015574 | GrubHub | $134.29 | $40.29 | $94.00 | 2026-03-12 11:18:55 |
| TXN-01010929 | DoorDash | $95.76 | $28.73 | $67.03 | 2026-03-12 11:18:06 |
| TXN-01015691 | GrubHub | $101.32 | $30.40 | $70.92 | 2026-03-12 11:18:05 |
| TXN-01015998 | Toast | $45.03 | $1.17 | $43.86 | 2026-03-12 11:17:56 |
| TXN-01013573 | UberEats | $159.40 | $47.82 | $111.58 | 2026-03-12 11:16:20 |
| TXN-01014165 | UberEats | $156.87 | $47.06 | $109.81 | 2026-03-12 11:15:06 |
| TXN-01014877 | GrubHub | $121.36 | $36.41 | $84.95 | 2026-03-12 11:11:54 |
| TXN-01013959 | UberEats | $123.07 | $36.92 | $86.15 | 2026-03-12 11:11:48 |
| TXN-01016042 | Toast | $96.50 | $2.51 | $93.99 | 2026-03-12 11:10:50 |
| TXN-01010825 | DoorDash | $112.24 | $33.67 | $78.57 | 2026-03-12 11:10:28 |
| TXN-01017230 | Toast | $105.95 | $2.75 | $103.20 | 2026-03-12 11:05:29 |
| TXN-01016216 | Toast | $128.10 | $3.33 | $124.77 | 2026-03-12 11:02:20 |
| TXN-01015275 | GrubHub | $81.42 | $24.43 | $56.99 | 2026-03-12 11:01:33 |
| TXN-01009635 | DoorDash | $92.34 | $27.70 | $64.64 | 2026-03-12 11:00:26 |
| TXN-01014840 | GrubHub | $77.05 | $23.11 | $53.94 | 2026-03-12 10:58:06 |
| TXN-01014954 | GrubHub | $78.11 | $23.43 | $54.68 | 2026-03-12 10:53:00 |
| TXN-01011910 | DoorDash | $63.51 | $19.05 | $44.46 | 2026-03-12 10:46:46 |
| TXN-01018373 | Square | $126.64 | $3.67 | $122.97 | 2026-03-12 10:43:33 |
| TXN-01012874 | UberEats | $108.33 | $32.50 | $75.83 | 2026-03-12 10:38:06 |
| TXN-01019308 | Clover | $134.61 | $3.23 | $131.38 | 2026-03-12 10:25:16 |
| TXN-01017753 | Square | $45.09 | $1.31 | $43.78 | 2026-03-12 10:23:44 |
| TXN-01019590 | Clover | $115.18 | $2.76 | $112.42 | 2026-03-12 10:23:37 |
| TXN-01013281 | UberEats | $106.46 | $31.94 | $74.52 | 2026-03-12 10:21:57 |