Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015204 | GrubHub | $78.62 | $23.59 | $55.03 | 2026-03-12 20:45:32 |
| TXN-01015201 | GrubHub | $73.95 | $22.18 | $51.77 | 2026-03-12 20:22:05 |
| TXN-01015105 | GrubHub | $120.30 | $36.09 | $84.21 | 2026-03-12 19:57:50 |
| TXN-01015162 | GrubHub | $101.95 | $30.59 | $71.36 | 2026-03-12 19:52:22 |
| TXN-01014883 | GrubHub | $114.31 | $34.29 | $80.02 | 2026-03-12 19:48:54 |
| TXN-01015146 | GrubHub | $149.58 | $44.87 | $104.71 | 2026-03-12 19:48:18 |
| TXN-01015498 | GrubHub | $130.78 | $39.23 | $91.55 | 2026-03-12 19:35:59 |
| TXN-01015457 | GrubHub | $84.29 | $25.29 | $59.00 | 2026-03-12 18:48:26 |
| TXN-01015375 | GrubHub | $113.04 | $33.91 | $79.13 | 2026-03-12 18:29:50 |
| TXN-01015454 | GrubHub | $59.58 | $17.87 | $41.71 | 2026-03-12 18:07:05 |
| TXN-01015133 | GrubHub | $154.53 | $46.36 | $108.17 | 2026-03-12 18:01:19 |
| TXN-01015700 | GrubHub | $111.80 | $33.54 | $78.26 | 2026-03-12 17:33:30 |
| TXN-01014880 | GrubHub | $79.80 | $23.94 | $55.86 | 2026-03-12 17:31:31 |
| TXN-01015035 | GrubHub | $146.64 | $43.99 | $102.65 | 2026-03-12 16:22:16 |
| TXN-01015415 | GrubHub | $121.74 | $36.52 | $85.22 | 2026-03-12 16:21:21 |
| TXN-01014985 | GrubHub | $144.64 | $43.39 | $101.25 | 2026-03-12 16:05:32 |
| TXN-01015755 | GrubHub | $122.33 | $36.70 | $85.63 | 2026-03-12 15:07:47 |
| TXN-01014784 | GrubHub | $138.91 | $41.67 | $97.24 | 2026-03-12 14:51:37 |
| TXN-01015302 | GrubHub | $129.60 | $38.88 | $90.72 | 2026-03-12 13:55:36 |
| TXN-01015137 | GrubHub | $104.74 | $31.42 | $73.32 | 2026-03-12 13:37:40 |
| TXN-01014862 | GrubHub | $62.38 | $18.71 | $43.67 | 2026-03-12 13:27:55 |
| TXN-01015490 | GrubHub | $72.30 | $21.69 | $50.61 | 2026-03-12 13:00:59 |
| TXN-01015628 | GrubHub | $99.68 | $29.90 | $69.78 | 2026-03-12 12:16:24 |
| TXN-01014969 | GrubHub | $128.03 | $38.41 | $89.62 | 2026-03-12 11:50:05 |
| TXN-01014745 | GrubHub | $97.75 | $29.32 | $68.43 | 2026-03-12 11:46:07 |