Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016523 | Toast | $101.87 | $2.65 | $99.22 | 2026-03-23 17:33:33 |
| TXN-01016829 | Toast | $132.15 | $3.44 | $128.71 | 2026-03-23 17:32:54 |
| TXN-01016701 | Toast | $143.91 | $3.74 | $140.17 | 2026-03-23 17:26:16 |
| TXN-01017328 | Toast | $45.12 | $1.17 | $43.95 | 2026-03-23 17:21:51 |
| TXN-01017573 | Toast | $139.22 | $3.62 | $135.60 | 2026-03-23 17:06:46 |
| TXN-01016956 | Toast | $70.11 | $1.82 | $68.29 | 2026-03-23 17:01:20 |
| TXN-01016165 | Toast | $63.65 | $1.65 | $62.00 | 2026-03-23 16:59:10 |
| TXN-01015836 | Toast | $65.18 | $1.69 | $63.49 | 2026-03-23 15:54:37 |
| TXN-01017033 | Toast | $86.29 | $2.24 | $84.05 | 2026-03-23 14:57:27 |
| TXN-01017590 | Toast | $120.11 | $3.12 | $116.99 | 2026-03-23 14:16:30 |
| TXN-01015868 | Toast | $117.44 | $3.05 | $114.39 | 2026-03-23 14:12:54 |
| TXN-01016681 | Toast | $138.91 | $3.61 | $135.30 | 2026-03-23 13:43:02 |
| TXN-01017388 | Toast | $144.08 | $3.75 | $140.33 | 2026-03-23 13:25:52 |
| TXN-01017291 | Toast | $108.36 | $2.82 | $105.54 | 2026-03-23 13:16:33 |
| TXN-01016236 | Toast | $93.02 | $2.42 | $90.60 | 2026-03-23 13:07:28 |
| TXN-01015918 | Toast | $144.55 | $3.76 | $140.79 | 2026-03-23 12:57:40 |
| TXN-01016174 | Toast | $111.56 | $2.90 | $108.66 | 2026-03-23 12:50:16 |
| TXN-01016332 | Toast | $96.62 | $2.51 | $94.11 | 2026-03-23 12:48:50 |
| TXN-01015874 | Toast | $96.07 | $2.50 | $93.57 | 2026-03-23 12:46:58 |
| TXN-01016040 | Toast | $48.36 | $1.26 | $47.10 | 2026-03-23 12:35:43 |
| TXN-01016472 | Toast | $95.04 | $2.47 | $92.57 | 2026-03-23 12:28:47 |
| TXN-01017551 | Toast | $60.70 | $1.58 | $59.12 | 2026-03-23 12:26:24 |
| TXN-01017563 | Toast | $123.12 | $3.20 | $119.92 | 2026-03-23 12:16:36 |
| TXN-01015832 | Toast | $115.84 | $3.01 | $112.83 | 2026-03-23 12:07:42 |
| TXN-01016055 | Toast | $98.03 | $2.55 | $95.48 | 2026-03-23 12:01:10 |