Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009534 | DoorDash | $115.10 | $34.53 | $80.57 | 2026-03-12 10:14:42 |
| TXN-01010834 | DoorDash | $90.60 | $27.18 | $63.42 | 2026-03-12 10:13:26 |
| TXN-01012384 | UberEats | $80.46 | $24.14 | $56.32 | 2026-03-12 10:12:08 |
| TXN-01017896 | Square | $43.89 | $1.27 | $42.62 | 2026-03-12 10:11:05 |
| TXN-01009803 | DoorDash | $94.27 | $28.28 | $65.99 | 2026-03-12 10:09:49 |
| TXN-01014949 | GrubHub | $123.13 | $36.94 | $86.19 | 2026-03-12 10:03:27 |
| TXN-01015109 | GrubHub | $118.30 | $35.49 | $82.81 | 2026-03-12 09:58:50 |
| TXN-01019200 | Clover | $57.81 | $1.39 | $56.42 | 2026-03-12 09:57:20 |
| TXN-01015803 | Toast | $100.88 | $2.62 | $98.26 | 2026-03-12 09:42:46 |
| TXN-01020036 | Clover | $124.73 | $2.99 | $121.74 | 2026-03-12 09:40:41 |
| TXN-01016602 | Toast | $116.07 | $3.02 | $113.05 | 2026-03-12 09:40:20 |
| TXN-01017206 | Toast | $92.39 | $2.40 | $89.99 | 2026-03-12 09:39:14 |
| TXN-01015669 | GrubHub | $124.00 | $37.20 | $86.80 | 2026-03-12 09:37:31 |
| TXN-01014856 | GrubHub | $85.89 | $25.77 | $60.12 | 2026-03-12 09:29:30 |
| TXN-01019165 | Square | $133.90 | $3.88 | $130.02 | 2026-03-12 09:22:04 |
| TXN-01011636 | DoorDash | $47.39 | $14.22 | $33.17 | 2026-03-12 09:21:56 |
| TXN-01012883 | UberEats | $96.43 | $28.93 | $67.50 | 2026-03-12 09:19:58 |
| TXN-01010955 | DoorDash | $91.00 | $27.30 | $63.70 | 2026-03-12 09:19:52 |
| TXN-01014712 | GrubHub | $146.27 | $43.88 | $102.39 | 2026-03-12 09:16:15 |
| TXN-01013649 | UberEats | $53.71 | $16.11 | $37.60 | 2026-03-12 09:07:20 |
| TXN-01012410 | UberEats | $117.23 | $35.17 | $82.06 | 2026-03-12 09:04:09 |
| TXN-01018173 | Square | $69.38 | $2.01 | $67.37 | 2026-03-12 09:00:58 |
| TXN-01016493 | Toast | $127.78 | $3.32 | $124.46 | 2026-03-12 08:44:05 |
| TXN-01014579 | UberEats | $122.84 | $36.85 | $85.99 | 2026-03-12 08:43:01 |
| TXN-01010611 | DoorDash | $117.32 | $35.20 | $82.12 | 2026-03-12 08:28:10 |