Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01020004 | Clover | $81.84 | $1.96 | $79.88 | 2026-03-12 08:26:34 |
| TXN-01013249 | UberEats | $104.51 | $31.35 | $73.16 | 2026-03-12 08:14:11 |
| TXN-01016203 | Toast | $49.87 | $1.30 | $48.57 | 2026-03-12 07:59:14 |
| TXN-01015321 | GrubHub | $106.70 | $32.01 | $74.69 | 2026-03-12 07:57:41 |
| TXN-01018218 | Square | $76.98 | $2.23 | $74.75 | 2026-03-12 07:39:33 |
| TXN-01015622 | GrubHub | $150.22 | $45.07 | $105.15 | 2026-03-12 07:24:46 |
| TXN-01009419 | DoorDash | $149.53 | $44.86 | $104.67 | 2026-03-11 23:54:17 |
| TXN-01018222 | Square | $125.74 | $3.65 | $122.09 | 2026-03-11 23:50:47 |
| TXN-01011920 | DoorDash | $147.33 | $44.20 | $103.13 | 2026-03-11 23:39:01 |
| TXN-01010865 | DoorDash | $74.14 | $22.24 | $51.90 | 2026-03-11 23:00:43 |
| TXN-01013807 | UberEats | $133.22 | $39.97 | $93.25 | 2026-03-11 22:52:07 |
| TXN-01019897 | Clover | $138.63 | $3.33 | $135.30 | 2026-03-11 22:51:04 |
| TXN-01013693 | UberEats | $84.77 | $25.43 | $59.34 | 2026-03-11 22:47:02 |
| TXN-01014293 | UberEats | $138.43 | $41.53 | $96.90 | 2026-03-11 22:41:17 |
| TXN-01015593 | GrubHub | $110.97 | $33.29 | $77.68 | 2026-03-11 22:36:57 |
| TXN-01018531 | Square | $129.63 | $3.76 | $125.87 | 2026-03-11 22:20:21 |
| TXN-01012391 | UberEats | $103.42 | $31.03 | $72.39 | 2026-03-11 22:15:06 |
| TXN-01015992 | Toast | $53.04 | $1.38 | $51.66 | 2026-03-11 22:12:48 |
| TXN-01011653 | DoorDash | $106.66 | $32.00 | $74.66 | 2026-03-11 21:57:57 |
| TXN-01013638 | UberEats | $88.19 | $26.46 | $61.73 | 2026-03-11 21:56:10 |
| TXN-01018246 | Square | $75.33 | $2.18 | $73.15 | 2026-03-11 21:54:57 |
| TXN-01015995 | Toast | $74.82 | $1.95 | $72.87 | 2026-03-11 21:52:57 |
| TXN-01010401 | DoorDash | $155.06 | $46.52 | $108.54 | 2026-03-11 21:49:15 |
| TXN-01019305 | Clover | $95.59 | $2.29 | $93.30 | 2026-03-11 21:48:23 |
| TXN-01012061 | DoorDash | $112.11 | $33.63 | $78.48 | 2026-03-11 21:45:53 |