Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018089 | Square | $107.64 | $3.12 | $104.52 | 2026-03-11 18:29:46 |
| TXN-01010480 | DoorDash | $47.96 | $14.39 | $33.57 | 2026-03-11 18:28:13 |
| TXN-01009477 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-11 18:24:51 |
| TXN-01011184 | DoorDash | $75.71 | $22.71 | $53.00 | 2026-03-11 18:23:55 |
| TXN-01013485 | UberEats | $116.48 | $34.94 | $81.54 | 2026-03-11 18:22:26 |
| TXN-01017714 | Square | $66.79 | $1.94 | $64.85 | 2026-03-11 18:22:03 |
| TXN-01014077 | UberEats | $123.14 | $36.94 | $86.20 | 2026-03-11 18:20:41 |
| TXN-01018499 | Square | $83.16 | $2.41 | $80.75 | 2026-03-11 18:16:40 |
| TXN-01013172 | UberEats | $75.10 | $22.53 | $52.57 | 2026-03-11 18:16:04 |
| TXN-01011868 | DoorDash | $110.27 | $33.08 | $77.19 | 2026-03-11 18:15:56 |
| TXN-01013713 | UberEats | $85.32 | $25.60 | $59.72 | 2026-03-11 18:15:40 |
| TXN-01015371 | GrubHub | $50.51 | $15.15 | $35.36 | 2026-03-11 18:14:42 |
| TXN-01014668 | UberEats | $51.69 | $15.51 | $36.18 | 2026-03-11 18:14:18 |
| TXN-01016922 | Toast | $91.32 | $2.37 | $88.95 | 2026-03-11 18:13:36 |
| TXN-01014241 | UberEats | $126.29 | $37.89 | $88.40 | 2026-03-11 18:11:11 |
| TXN-01017075 | Toast | $119.33 | $3.10 | $116.23 | 2026-03-11 18:10:21 |
| TXN-01013709 | UberEats | $144.70 | $43.41 | $101.29 | 2026-03-11 18:08:37 |
| TXN-01012924 | UberEats | $88.84 | $26.65 | $62.19 | 2026-03-11 18:08:14 |
| TXN-01016667 | Toast | $66.04 | $1.72 | $64.32 | 2026-03-11 18:07:51 |
| TXN-01018358 | Square | $45.21 | $1.31 | $43.90 | 2026-03-11 18:07:29 |
| TXN-01013122 | UberEats | $69.28 | $20.78 | $48.50 | 2026-03-11 18:07:04 |
| TXN-01009763 | DoorDash | $86.00 | $25.80 | $60.20 | 2026-03-11 18:06:52 |
| TXN-01017983 | Square | $101.10 | $2.93 | $98.17 | 2026-03-11 18:04:02 |
| TXN-01015873 | Toast | $97.42 | $2.53 | $94.89 | 2026-03-11 18:02:13 |
| TXN-01016612 | Toast | $84.75 | $2.20 | $82.55 | 2026-03-11 17:59:52 |