Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012304 | DoorDash | $112.63 | $33.79 | $78.84 | 2026-03-11 17:53:56 |
| TXN-01011603 | DoorDash | $93.58 | $28.07 | $65.51 | 2026-03-11 17:50:46 |
| TXN-01012172 | DoorDash | $136.10 | $40.83 | $95.27 | 2026-03-11 17:50:18 |
| TXN-01019429 | Clover | $73.47 | $1.76 | $71.71 | 2026-03-11 17:50:09 |
| TXN-01010510 | DoorDash | $87.21 | $26.16 | $61.05 | 2026-03-11 17:49:33 |
| TXN-01016182 | Toast | $87.28 | $2.27 | $85.01 | 2026-03-11 17:46:22 |
| TXN-01015964 | Toast | $59.45 | $1.55 | $57.90 | 2026-03-11 17:45:51 |
| TXN-01017548 | Toast | $106.77 | $2.78 | $103.99 | 2026-03-11 17:45:47 |
| TXN-01009645 | DoorDash | $91.54 | $27.46 | $64.08 | 2026-03-11 17:44:48 |
| TXN-01016591 | Toast | $40.31 | $1.05 | $39.26 | 2026-03-11 17:41:47 |
| TXN-01018012 | Square | $141.96 | $4.12 | $137.84 | 2026-03-11 17:39:18 |
| TXN-01017553 | Toast | $86.96 | $2.26 | $84.70 | 2026-03-11 17:37:27 |
| TXN-01011254 | DoorDash | $73.97 | $22.19 | $51.78 | 2026-03-11 17:35:48 |
| TXN-01012419 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-11 17:33:51 |
| TXN-01012833 | UberEats | $143.46 | $43.04 | $100.42 | 2026-03-11 17:32:49 |
| TXN-01011957 | DoorDash | $156.39 | $46.92 | $109.47 | 2026-03-11 17:31:26 |
| TXN-01012990 | UberEats | $75.38 | $22.61 | $52.77 | 2026-03-11 17:30:10 |
| TXN-01019702 | Clover | $68.89 | $1.65 | $67.24 | 2026-03-11 17:30:04 |
| TXN-01014442 | UberEats | $74.09 | $22.23 | $51.86 | 2026-03-11 17:29:08 |
| TXN-01012788 | UberEats | $117.25 | $35.17 | $82.08 | 2026-03-11 17:28:57 |
| TXN-01016570 | Toast | $43.86 | $1.14 | $42.72 | 2026-03-11 17:26:16 |
| TXN-01014004 | UberEats | $122.82 | $36.85 | $85.97 | 2026-03-11 17:25:42 |
| TXN-01019037 | Square | $96.84 | $2.81 | $94.03 | 2026-03-11 17:25:04 |
| TXN-01011717 | DoorDash | $158.99 | $47.70 | $111.29 | 2026-03-11 17:24:46 |
| TXN-01011419 | DoorDash | $134.13 | $40.24 | $93.89 | 2026-03-11 17:23:22 |