Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009929 | DoorDash | $91.91 | $27.57 | $64.34 | 2026-03-11 16:23:36 |
| TXN-01017031 | Toast | $97.13 | $2.53 | $94.60 | 2026-03-11 16:22:28 |
| TXN-01013353 | UberEats | $88.81 | $26.64 | $62.17 | 2026-03-11 16:17:49 |
| TXN-01018882 | Square | $134.15 | $3.89 | $130.26 | 2026-03-11 16:17:34 |
| TXN-01019622 | Clover | $119.62 | $2.87 | $116.75 | 2026-03-11 16:06:45 |
| TXN-01019394 | Clover | $63.26 | $1.52 | $61.74 | 2026-03-11 16:01:20 |
| TXN-01019735 | Clover | $67.92 | $1.63 | $66.29 | 2026-03-11 15:58:24 |
| TXN-01012897 | UberEats | $64.70 | $19.41 | $45.29 | 2026-03-11 15:56:45 |
| TXN-01015344 | GrubHub | $148.17 | $44.45 | $103.72 | 2026-03-11 15:53:59 |
| TXN-01017111 | Toast | $86.87 | $2.26 | $84.61 | 2026-03-11 15:53:27 |
| TXN-01013924 | UberEats | $134.41 | $40.32 | $94.09 | 2026-03-11 15:51:49 |
| TXN-01016887 | Toast | $87.11 | $2.26 | $84.85 | 2026-03-11 15:49:04 |
| TXN-01019552 | Clover | $58.47 | $1.40 | $57.07 | 2026-03-11 15:45:16 |
| TXN-01013123 | UberEats | $95.22 | $28.57 | $66.65 | 2026-03-11 15:42:13 |
| TXN-01015103 | GrubHub | $80.71 | $24.21 | $56.50 | 2026-03-11 15:41:04 |
| TXN-01017538 | Toast | $119.11 | $3.10 | $116.01 | 2026-03-11 15:39:39 |
| TXN-01009423 | DoorDash | $129.14 | $38.74 | $90.40 | 2026-03-11 15:36:09 |
| TXN-01019254 | Clover | $73.46 | $1.76 | $71.70 | 2026-03-11 15:36:09 |
| TXN-01013185 | UberEats | $129.91 | $38.97 | $90.94 | 2026-03-11 15:33:27 |
| TXN-01013487 | UberEats | $50.14 | $15.04 | $35.10 | 2026-03-11 15:15:47 |
| TXN-01018575 | Square | $124.28 | $3.60 | $120.68 | 2026-03-11 15:13:51 |
| TXN-01017176 | Toast | $40.17 | $1.04 | $39.13 | 2026-03-11 15:10:52 |
| TXN-01016120 | Toast | $113.84 | $2.96 | $110.88 | 2026-03-11 15:09:52 |
| TXN-01011148 | DoorDash | $50.96 | $15.29 | $35.67 | 2026-03-11 15:04:45 |
| TXN-01010279 | DoorDash | $69.49 | $20.85 | $48.64 | 2026-03-11 15:00:55 |