Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014753 | GrubHub | $47.63 | $14.29 | $33.34 | 2026-03-12 11:37:14 |
| TXN-01015574 | GrubHub | $134.29 | $40.29 | $94.00 | 2026-03-12 11:18:55 |
| TXN-01015691 | GrubHub | $101.32 | $30.40 | $70.92 | 2026-03-12 11:18:05 |
| TXN-01014877 | GrubHub | $121.36 | $36.41 | $84.95 | 2026-03-12 11:11:54 |
| TXN-01015275 | GrubHub | $81.42 | $24.43 | $56.99 | 2026-03-12 11:01:33 |
| TXN-01014840 | GrubHub | $77.05 | $23.11 | $53.94 | 2026-03-12 10:58:06 |
| TXN-01014954 | GrubHub | $78.11 | $23.43 | $54.68 | 2026-03-12 10:53:00 |
| TXN-01014949 | GrubHub | $123.13 | $36.94 | $86.19 | 2026-03-12 10:03:27 |
| TXN-01015109 | GrubHub | $118.30 | $35.49 | $82.81 | 2026-03-12 09:58:50 |
| TXN-01015669 | GrubHub | $124.00 | $37.20 | $86.80 | 2026-03-12 09:37:31 |
| TXN-01014856 | GrubHub | $85.89 | $25.77 | $60.12 | 2026-03-12 09:29:30 |
| TXN-01014712 | GrubHub | $146.27 | $43.88 | $102.39 | 2026-03-12 09:16:15 |
| TXN-01015321 | GrubHub | $106.70 | $32.01 | $74.69 | 2026-03-12 07:57:41 |
| TXN-01015622 | GrubHub | $150.22 | $45.07 | $105.15 | 2026-03-12 07:24:46 |
| TXN-01015593 | GrubHub | $110.97 | $33.29 | $77.68 | 2026-03-11 22:36:57 |
| TXN-01015647 | GrubHub | $86.95 | $26.09 | $60.86 | 2026-03-11 20:54:37 |
| TXN-01015025 | GrubHub | $119.74 | $35.92 | $83.82 | 2026-03-11 19:58:30 |
| TXN-01015386 | GrubHub | $117.31 | $35.19 | $82.12 | 2026-03-11 19:52:16 |
| TXN-01015188 | GrubHub | $69.22 | $20.77 | $48.45 | 2026-03-11 19:28:51 |
| TXN-01014764 | GrubHub | $156.43 | $46.93 | $109.50 | 2026-03-11 19:26:21 |
| TXN-01014811 | GrubHub | $105.13 | $31.54 | $73.59 | 2026-03-11 19:03:48 |
| TXN-01014734 | GrubHub | $126.83 | $38.05 | $88.78 | 2026-03-11 18:56:48 |
| TXN-01015724 | GrubHub | $158.06 | $47.42 | $110.64 | 2026-03-11 18:50:27 |
| TXN-01014721 | GrubHub | $129.02 | $38.71 | $90.31 | 2026-03-11 18:47:24 |
| TXN-01015161 | GrubHub | $111.43 | $33.43 | $78.00 | 2026-03-11 18:41:45 |