Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018233 | Square | $41.10 | $1.19 | $39.91 | 2026-03-19 15:10:15 |
| TXN-01018394 | Square | $84.99 | $2.46 | $82.53 | 2026-03-19 14:56:49 |
| TXN-01018830 | Square | $144.53 | $4.19 | $140.34 | 2026-03-19 14:32:49 |
| TXN-01018960 | Square | $50.29 | $1.46 | $48.83 | 2026-03-19 14:29:29 |
| TXN-01019003 | Square | $127.68 | $3.70 | $123.98 | 2026-03-19 14:13:56 |
| TXN-01018589 | Square | $47.16 | $1.37 | $45.79 | 2026-03-19 13:59:25 |
| TXN-01018454 | Square | $106.02 | $3.07 | $102.95 | 2026-03-19 13:34:32 |
| TXN-01018006 | Square | $73.77 | $2.14 | $71.63 | 2026-03-19 13:31:17 |
| TXN-01017729 | Square | $104.01 | $3.02 | $100.99 | 2026-03-19 13:14:05 |
| TXN-01018308 | Square | $40.95 | $1.19 | $39.76 | 2026-03-19 13:09:07 |
| TXN-01018591 | Square | $63.45 | $1.84 | $61.61 | 2026-03-19 13:06:51 |
| TXN-01018149 | Square | $53.25 | $1.54 | $51.71 | 2026-03-19 12:56:30 |
| TXN-01018033 | Square | $42.15 | $1.22 | $40.93 | 2026-03-19 12:55:19 |
| TXN-01018226 | Square | $43.74 | $1.27 | $42.47 | 2026-03-19 12:48:59 |
| TXN-01018792 | Square | $40.37 | $1.17 | $39.20 | 2026-03-19 12:35:26 |
| TXN-01019059 | Square | $69.18 | $2.01 | $67.17 | 2026-03-19 12:27:35 |
| TXN-01017908 | Square | $98.81 | $2.87 | $95.94 | 2026-03-19 12:19:09 |
| TXN-01018382 | Square | $140.32 | $4.07 | $136.25 | 2026-03-19 11:51:08 |
| TXN-01019046 | Square | $92.62 | $2.69 | $89.93 | 2026-03-19 11:46:43 |
| TXN-01018861 | Square | $97.12 | $2.82 | $94.30 | 2026-03-19 11:43:02 |
| TXN-01018417 | Square | $133.51 | $3.87 | $129.64 | 2026-03-19 11:38:14 |
| TXN-01018378 | Square | $111.00 | $3.22 | $107.78 | 2026-03-19 10:56:18 |
| TXN-01018549 | Square | $79.44 | $2.30 | $77.14 | 2026-03-19 10:27:23 |
| TXN-01019074 | Square | $73.51 | $2.13 | $71.38 | 2026-03-19 10:13:25 |
| TXN-01018610 | Square | $138.69 | $4.02 | $134.67 | 2026-03-19 08:56:06 |