Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019007 | Square | $122.36 | $3.55 | $118.81 | 2026-03-11 15:00:50 |
| TXN-01018948 | Square | $140.34 | $4.07 | $136.27 | 2026-03-11 14:59:06 |
| TXN-01017895 | Square | $65.23 | $1.89 | $63.34 | 2026-03-11 14:55:20 |
| TXN-01011487 | DoorDash | $87.65 | $26.30 | $61.35 | 2026-03-11 14:51:43 |
| TXN-01014510 | UberEats | $153.30 | $45.99 | $107.31 | 2026-03-11 14:50:59 |
| TXN-01018892 | Square | $123.85 | $3.59 | $120.26 | 2026-03-11 14:50:53 |
| TXN-01019154 | Square | $49.14 | $1.43 | $47.71 | 2026-03-11 14:49:49 |
| TXN-01019794 | Clover | $41.23 | $0.99 | $40.24 | 2026-03-11 14:49:32 |
| TXN-01013134 | UberEats | $67.10 | $20.13 | $46.97 | 2026-03-11 14:49:09 |
| TXN-01014786 | GrubHub | $71.28 | $21.38 | $49.90 | 2026-03-11 14:48:49 |
| TXN-01012764 | UberEats | $126.62 | $37.99 | $88.63 | 2026-03-11 14:48:29 |
| TXN-01011669 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-11 14:47:22 |
| TXN-01016266 | Toast | $72.38 | $1.88 | $70.50 | 2026-03-11 14:47:09 |
| TXN-01010299 | DoorDash | $104.26 | $31.28 | $72.98 | 2026-03-11 14:43:52 |
| TXN-01011902 | DoorDash | $61.52 | $18.46 | $43.06 | 2026-03-11 14:40:57 |
| TXN-01015922 | Toast | $84.28 | $2.19 | $82.09 | 2026-03-11 14:40:26 |
| TXN-01013883 | UberEats | $46.22 | $13.87 | $32.35 | 2026-03-11 14:34:36 |
| TXN-01012615 | UberEats | $52.74 | $15.82 | $36.92 | 2026-03-11 14:33:52 |
| TXN-01018501 | Square | $111.22 | $3.23 | $107.99 | 2026-03-11 14:30:11 |
| TXN-01014337 | UberEats | $133.62 | $40.09 | $93.53 | 2026-03-11 14:27:08 |
| TXN-01017308 | Toast | $64.64 | $1.68 | $62.96 | 2026-03-11 14:26:16 |
| TXN-01010235 | DoorDash | $84.31 | $25.29 | $59.02 | 2026-03-11 14:24:20 |
| TXN-01019426 | Clover | $109.53 | $2.63 | $106.90 | 2026-03-11 14:20:32 |
| TXN-01010386 | DoorDash | $103.00 | $30.90 | $72.10 | 2026-03-11 14:17:34 |
| TXN-01010651 | DoorDash | $155.26 | $46.58 | $108.68 | 2026-03-11 14:16:58 |