Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015310 | GrubHub | $141.97 | $42.59 | $99.38 | 2026-03-11 13:26:55 |
| TXN-01017927 | Square | $90.54 | $2.63 | $87.91 | 2026-03-11 13:26:18 |
| TXN-01014821 | GrubHub | $96.10 | $28.83 | $67.27 | 2026-03-11 13:24:17 |
| TXN-01015159 | GrubHub | $47.84 | $14.35 | $33.49 | 2026-03-11 13:19:14 |
| TXN-01013498 | UberEats | $152.64 | $45.79 | $106.85 | 2026-03-11 13:19:04 |
| TXN-01018102 | Square | $64.10 | $1.86 | $62.24 | 2026-03-11 13:18:30 |
| TXN-01010445 | DoorDash | $69.95 | $20.98 | $48.97 | 2026-03-11 13:18:03 |
| TXN-01013841 | UberEats | $88.25 | $26.47 | $61.78 | 2026-03-11 13:17:45 |
| TXN-01010353 | DoorDash | $120.12 | $36.04 | $84.08 | 2026-03-11 13:16:54 |
| TXN-01010392 | DoorDash | $106.72 | $32.02 | $74.70 | 2026-03-11 13:15:16 |
| TXN-01015190 | GrubHub | $67.20 | $20.16 | $47.04 | 2026-03-11 13:14:41 |
| TXN-01017939 | Square | $122.44 | $3.55 | $118.89 | 2026-03-11 13:10:21 |
| TXN-01010468 | DoorDash | $98.98 | $29.69 | $69.29 | 2026-03-11 13:07:05 |
| TXN-01015840 | Toast | $99.05 | $2.58 | $96.47 | 2026-03-11 13:06:18 |
| TXN-01016249 | Toast | $57.74 | $1.50 | $56.24 | 2026-03-11 13:04:07 |
| TXN-01016748 | Toast | $44.42 | $1.15 | $43.27 | 2026-03-11 13:02:53 |
| TXN-01019336 | Clover | $38.44 | $0.92 | $37.52 | 2026-03-11 13:01:47 |
| TXN-01009985 | DoorDash | $59.15 | $17.74 | $41.41 | 2026-03-11 13:01:28 |
| TXN-01010643 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-03-11 13:01:28 |
| TXN-01018296 | Square | $132.58 | $3.84 | $128.74 | 2026-03-11 12:59:25 |
| TXN-01017044 | Toast | $141.24 | $3.67 | $137.57 | 2026-03-11 12:59:19 |
| TXN-01012607 | UberEats | $92.13 | $27.64 | $64.49 | 2026-03-11 12:58:33 |
| TXN-01016129 | Toast | $49.48 | $1.29 | $48.19 | 2026-03-11 12:55:51 |
| TXN-01013677 | UberEats | $74.89 | $22.47 | $52.42 | 2026-03-11 12:55:01 |
| TXN-01011097 | DoorDash | $84.82 | $25.45 | $59.37 | 2026-03-11 12:53:47 |