Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016915 | Toast | $144.42 | $3.75 | $140.67 | 2026-03-11 10:01:12 |
| TXN-01017506 | Toast | $143.16 | $3.72 | $139.44 | 2026-03-11 09:53:56 |
| TXN-01018117 | Square | $128.59 | $3.73 | $124.86 | 2026-03-11 09:53:33 |
| TXN-01009917 | DoorDash | $132.08 | $39.62 | $92.46 | 2026-03-11 09:34:54 |
| TXN-01019042 | Square | $50.80 | $1.47 | $49.33 | 2026-03-11 09:32:05 |
| TXN-01016680 | Toast | $138.66 | $3.61 | $135.05 | 2026-03-11 09:30:34 |
| TXN-01011666 | DoorDash | $57.86 | $17.36 | $40.50 | 2026-03-11 09:29:10 |
| TXN-01009935 | DoorDash | $133.36 | $40.01 | $93.35 | 2026-03-11 09:27:19 |
| TXN-01016790 | Toast | $65.18 | $1.69 | $63.49 | 2026-03-11 09:17:14 |
| TXN-01017338 | Toast | $51.13 | $1.33 | $49.80 | 2026-03-11 09:12:04 |
| TXN-01018808 | Square | $53.65 | $1.56 | $52.09 | 2026-03-11 09:11:03 |
| TXN-01009708 | DoorDash | $93.35 | $28.00 | $65.35 | 2026-03-11 09:10:21 |
| TXN-01015597 | GrubHub | $49.47 | $14.84 | $34.63 | 2026-03-11 09:06:56 |
| TXN-01010931 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-03-11 09:03:33 |
| TXN-01017122 | Toast | $48.34 | $1.26 | $47.08 | 2026-03-11 08:39:34 |
| TXN-01016835 | Toast | $61.48 | $1.60 | $59.88 | 2026-03-11 08:37:26 |
| TXN-01011473 | DoorDash | $80.64 | $24.19 | $56.45 | 2026-03-11 08:26:49 |
| TXN-01012589 | UberEats | $63.19 | $18.96 | $44.23 | 2026-03-11 08:20:13 |
| TXN-01016096 | Toast | $70.76 | $1.84 | $68.92 | 2026-03-11 08:18:36 |
| TXN-01018709 | Square | $118.98 | $3.45 | $115.53 | 2026-03-11 08:18:32 |
| TXN-01010296 | DoorDash | $61.41 | $18.42 | $42.99 | 2026-03-11 08:18:05 |
| TXN-01015241 | GrubHub | $127.84 | $38.35 | $89.49 | 2026-03-11 08:06:32 |
| TXN-01012124 | DoorDash | $142.85 | $42.85 | $100.00 | 2026-03-11 07:40:09 |
| TXN-01017294 | Toast | $97.64 | $2.54 | $95.10 | 2026-03-11 07:36:20 |
| TXN-01014095 | UberEats | $120.76 | $36.23 | $84.53 | 2026-03-11 07:18:02 |