Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018569 | Square | $123.79 | $3.59 | $120.20 | 2026-03-10 21:09:16 |
| TXN-01015563 | GrubHub | $108.81 | $32.64 | $76.17 | 2026-03-10 20:58:00 |
| TXN-01019357 | Clover | $127.92 | $3.07 | $124.85 | 2026-03-10 20:57:12 |
| TXN-01012363 | UberEats | $78.27 | $23.48 | $54.79 | 2026-03-10 20:54:40 |
| TXN-01013977 | UberEats | $75.13 | $22.54 | $52.59 | 2026-03-10 20:43:42 |
| TXN-01018955 | Square | $83.75 | $2.43 | $81.32 | 2026-03-10 20:42:06 |
| TXN-01019861 | Clover | $59.35 | $1.42 | $57.93 | 2026-03-10 20:41:10 |
| TXN-01019125 | Square | $74.29 | $2.15 | $72.14 | 2026-03-10 20:40:57 |
| TXN-01015356 | GrubHub | $72.95 | $21.89 | $51.06 | 2026-03-10 20:36:50 |
| TXN-01015459 | GrubHub | $140.04 | $42.01 | $98.03 | 2026-03-10 20:31:06 |
| TXN-01011479 | DoorDash | $148.13 | $44.44 | $103.69 | 2026-03-10 20:25:23 |
| TXN-01017527 | Toast | $48.39 | $1.26 | $47.13 | 2026-03-10 20:23:18 |
| TXN-01014781 | GrubHub | $49.64 | $14.89 | $34.75 | 2026-03-10 20:22:52 |
| TXN-01018478 | Square | $117.59 | $3.41 | $114.18 | 2026-03-10 20:22:52 |
| TXN-01016142 | Toast | $104.54 | $2.72 | $101.82 | 2026-03-10 20:22:07 |
| TXN-01015983 | Toast | $124.49 | $3.24 | $121.25 | 2026-03-10 20:21:58 |
| TXN-01014891 | GrubHub | $131.06 | $39.32 | $91.74 | 2026-03-10 20:21:40 |
| TXN-01016048 | Toast | $84.60 | $2.20 | $82.40 | 2026-03-10 20:17:22 |
| TXN-01014158 | UberEats | $100.73 | $30.22 | $70.51 | 2026-03-10 20:15:09 |
| TXN-01016650 | Toast | $113.99 | $2.96 | $111.03 | 2026-03-10 20:12:34 |
| TXN-01009996 | DoorDash | $153.96 | $46.19 | $107.77 | 2026-03-10 20:12:30 |
| TXN-01010925 | DoorDash | $148.85 | $44.65 | $104.20 | 2026-03-10 20:10:31 |
| TXN-01012912 | UberEats | $147.41 | $44.22 | $103.19 | 2026-03-10 20:10:23 |
| TXN-01017578 | Toast | $71.82 | $1.87 | $69.95 | 2026-03-10 20:08:45 |
| TXN-01019601 | Clover | $109.19 | $2.62 | $106.57 | 2026-03-10 20:07:10 |