Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012231 | DoorDash | $154.60 | $46.38 | $108.22 | 2026-03-28 17:34:45 |
| TXN-01011860 | DoorDash | $111.44 | $33.43 | $78.01 | 2026-03-28 17:32:18 |
| TXN-01010155 | DoorDash | $80.57 | $24.17 | $56.40 | 2026-03-28 17:21:25 |
| TXN-01010223 | DoorDash | $56.81 | $17.04 | $39.77 | 2026-03-28 17:16:16 |
| TXN-01010731 | DoorDash | $122.44 | $36.73 | $85.71 | 2026-03-28 17:09:13 |
| TXN-01011430 | DoorDash | $69.34 | $20.80 | $48.54 | 2026-03-28 16:57:40 |
| TXN-01009706 | DoorDash | $147.26 | $44.18 | $103.08 | 2026-03-28 16:47:15 |
| TXN-01011729 | DoorDash | $152.74 | $45.82 | $106.92 | 2026-03-28 16:16:59 |
| TXN-01010304 | DoorDash | $78.54 | $23.56 | $54.98 | 2026-03-28 16:08:08 |
| TXN-01010653 | DoorDash | $131.83 | $39.55 | $92.28 | 2026-03-28 15:57:48 |
| TXN-01012007 | DoorDash | $92.44 | $27.73 | $64.71 | 2026-03-28 15:50:41 |
| TXN-01011064 | DoorDash | $51.88 | $15.56 | $36.32 | 2026-03-28 14:49:14 |
| TXN-01009478 | DoorDash | $143.86 | $43.16 | $100.70 | 2026-03-28 14:47:28 |
| TXN-01012260 | DoorDash | $96.53 | $28.96 | $67.57 | 2026-03-28 14:42:38 |
| TXN-01009510 | DoorDash | $132.58 | $39.77 | $92.81 | 2026-03-28 14:40:24 |
| TXN-01011963 | DoorDash | $65.61 | $19.68 | $45.93 | 2026-03-28 14:38:03 |
| TXN-01009901 | DoorDash | $121.51 | $36.45 | $85.06 | 2026-03-28 14:29:02 |
| TXN-01010379 | DoorDash | $70.32 | $21.10 | $49.22 | 2026-03-28 14:28:41 |
| TXN-01011093 | DoorDash | $82.08 | $24.62 | $57.46 | 2026-03-28 14:20:43 |
| TXN-01010645 | DoorDash | $73.43 | $22.03 | $51.40 | 2026-03-28 14:17:30 |
| TXN-01010838 | DoorDash | $49.17 | $14.75 | $34.42 | 2026-03-28 14:15:29 |
| TXN-01010162 | DoorDash | $67.38 | $20.21 | $47.17 | 2026-03-28 13:55:57 |
| TXN-01009663 | DoorDash | $55.07 | $16.52 | $38.55 | 2026-03-28 13:52:51 |
| TXN-01011371 | DoorDash | $123.81 | $37.14 | $86.67 | 2026-03-28 13:51:23 |
| TXN-01009772 | DoorDash | $72.49 | $21.75 | $50.74 | 2026-03-28 13:47:57 |